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Customer Insight
Conditional Remix & Share Permitted
CC BY-NC
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This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature.

Subject:
Business and Communication
Marketing
Mathematics
Measurement and Data
Material Type:
Textbook
Provider:
Open Educational Resources Collective
Author:
Dr Aila Khan
Dr Munir Hossain
Dr Sabreena Amin
Jacki Montgomery
Siddharth Jain
Date Added:
06/26/2023
Statewide Dual Credit Principles of Marketing, Promotion: Integrated Marketing Communication (IMC), Customer Relationship Management (CRM) Systems and IMC
Unrestricted Use
CC BY
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"Grand Century Place Customer Service Centre" by WiNG is licensed under CC BY 4.0Provided by: Lumen Learning. License: CC BY: Attribution

Subject:
Marketing
Material Type:
Textbook
Author:
Anna McCollum
Date Added:
06/06/2022
Introduction to Consumer Behaviour
Conditional Remix & Share Permitted
CC BY-NC-SA
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This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
Andrea Niosi
Date Added:
07/09/2021
Core Concepts of Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
Introducing Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. Available as PDF.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
John Burnett
Date Added:
12/13/2022
eMarketing: The Essential Guide to Marketing in a Digital World
Conditional Remix & Share Permitted
CC BY-NC-SA
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The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
LibreTexts
Author:
Rob Stokes
Date Added:
11/08/2018
全球数字营销电子书
Unrestricted Use
CC BY
Rating
0.0 stars

数字市场 营销提供了一个在全球范围内寻找客户的绝佳机会,而无需 在另一个国家进行实体营销。这本书可能会帮助企业发现出口的机会,并从全球化中获益。在数字 营销的基础上,全球销售不仅适用于大型企业,也适用于小型初创企业和中 型企业。 数字市场营销既适用于服务的全球推广,也适用于商品的全球推广。 对两种类型的业务都进行了讨论。全球商业领域的快速发展也特别进行了讨论:信息技术、教育技术、 在线媒体、专业商业服务。另一个新问题是社交媒体在世界各地的作用越来越大,这对全球商业 关系非常有帮助。这本书为您提供了实用的工具,这将帮助您:选择最适合的国外目标市场;制定全球销售和市场营销策略;计算新的国际项目的盈亏平衡点和投资回报率;在众多的数字营销工具中进行选择,制定自己的数字营销策略;进行出口市场营销调研; 发展您的国际网站。

Subject:
Marketing
Material Type:
Textbook
Author:
Vasily Kashkin
Date Added:
09/23/2022