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Introduction to Marketing II 2e (MKTG 2005)
Unrestricted Use
CC BY
Rating
0.0 stars

This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC Libraries
Author:
Barb Powers
Deirdre Evans
Di Best
George Swaniker
Jules Fauteux
Lumen Learning
NSCC
Rankin MacMaster
Date Added:
08/25/2021
Introduction to Marketing I 2e (MKTG 1010)
Unrestricted Use
CC BY
Rating
0.0 stars

Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC Libraries
Author:
Barb Powers
Deidre Evans
Di Best
George Swaniker
Hadley Brooks-Joiner
Jules Fauteux
Kimia Ghasemi
Lumen Learning
NSCC Faculty
Rankin MacMaster
Date Added:
08/25/2021
Introduction to Business Administration
Unrestricted Use
CC BY
Rating
0.0 stars

Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance.
Chapter 1: Understanding Economic Systems and Business
Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
Chapter 3: Competing in the Global Marketplace
Chapter 4: Forms of Business Ownership
Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
Chapter 6: Management and Leadership in Today's Organizations
Chapter 7: Designing Organizational Structures
Chapter 8: Managing Human Resources and Labor Relations
Chapter 9: Motivating Employees
Chapter 10: Achieving World-Class Operations Management
Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs
Chapter 12: Distributing and Promoting Products and Services
Chapter 13: Using Technology to Manage Information
Chapter 14: Using Financial Information and Accounting
Chapter 15: Understanding Money and Financial Institutions
Chapter 16: Understanding Financial Management and Securities Markets

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Affordable Learning LOUISiana
Author:
Braden Watson (Editor)
Brain Sherman (Editor)
Elisabeth Cason (Editor)
LOUIS: The Louisiana Library Network
Nicole Ortloff (Editor)
Philippe Lannelongue (Editor)
Date Added:
01/14/2023
Marking Open and Affordable Courses: Best Practices and Case Studies
Unrestricted Use
CC BY
Rating
0.0 stars

This collaboratively authored guide helps institutions navigate the uncharted waters of tagging course material as open educational resources (OER) or under a low-cost threshold by summarizing relevant state legislation, providing tips for working with stakeholders, and analyzing technological and process considerations. The first half of the book provides high-level analysis of the technology, legislation, and cultural change needed to operationalize course markings. The second half features case studies by Alexis Clifton, Rebel Cummings-Sauls, Michael Daly, Juville Dario-Becker, Tony DeFranco, Cindy Domaika, Ann Fiddler, Andrea Gillaspy Steinhilper, Rajiv Jhangiani, Brian Lindshield, Andrew McKinney, Nathan Smith, and Heather White.

Subject:
Business and Communication
Education
Marketing
Material Type:
Textbook
Provider:
University of Texas at Arlington
Provider Set:
Mavs Open Press
Author:
Abbey Elder
Jennifer Raye
Jessica Dai
John Schoppert
Joy Perrin
Kris Helge
Liz Thompson
Michelle Reed
Nicole Allen
Sarah Hare
Date Added:
05/22/2020
Globales Marketing: Digitale Strategie
Unrestricted Use
CC BY
Rating
0.0 stars

Digitales Marketing bietet eine hervorragende Möglichkeit, weltweit Kunden zu finden, ohne in einem anderen Land physisch präsent zu sein

Subject:
Marketing
Material Type:
Textbook
Author:
Vasily Kashkin
Date Added:
11/17/2022