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Powerful Selling
Conditional Remix & Share Permitted
CC BY-NC-SA
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New Updated Edition Available

Short Description:
Please use the new edition. This open textbook has been renamed Selling for Success.

Word Count: 190515

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
01/26/2024
Customer Centric Strategy, 2nd Edition
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CC BY-NC-SA
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Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
eCampusOntario
Author:
Kerri Shields
Date Added:
01/07/2024
Principles of Marketing - H5P Edition
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CC BY-NC-SA
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Short Description:
Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.

Word Count: 164627

Included H5P activities: 78

ISBN: 978-1-77420-203-6

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Date Added:
01/20/2022
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
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Short Description:
Download FREE digital formats or read online.Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Long Description:
Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

Service dominant logic — This textbook employs the term ”offering“ instead of the more traditional First “P” — product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both.

Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the ”triple bottom line“ of financial, social, and environment performance.

Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.

Global coverage — the authors deliberately entitled Chapter 1 ”What is Marketing?“ Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate.

Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ”well, what this marketing strategy really worth it?“ And ”what is the marketing ROI?“ And finally, ”what is this customer or set of customers worth to us over their lifetime?“

Word Count: 162464

ISBN: 978-1-998755-56-1

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
10/27/2015
Introducing Marketing
Unrestricted Use
CC BY
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Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. Available as PDF.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
John Burnett
Date Added:
12/13/2022
Introduction to Consumer Behaviour
Conditional Remix & Share Permitted
CC BY-NC-SA
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Short Description:
This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers. This OER contains content created by students from Kwantlen Polytechnic University and is best used alongside the Ancillary Resource Guide that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank.

Word Count: 106723

ISBN: 978-1-77420-116-9

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Finance
Management
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
Andrea Niosi
Date Added:
06/25/2021
Statewide Dual Credit Principles of Marketing, Promotion: Integrated Marketing Communication (IMC), Customer Relationship Management (CRM) Systems and IMC
Unrestricted Use
CC BY
Rating
0.0 stars

"Grand Century Place Customer Service Centre" by WiNG is licensed under CC BY 4.0Provided by: Lumen Learning. License: CC BY: Attribution

Subject:
Marketing
Material Type:
Textbook
Author:
Anna McCollum
Date Added:
06/06/2022
Core Concepts of Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
eMarketing: The Essential Guide to Marketing in a Digital World
Conditional Remix & Share Permitted
CC BY-NC-SA
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The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
LibreTexts
Author:
Rob Stokes
Date Added:
11/08/2018
Introduction to Consumer Behaviour Ancillary Resources
Conditional Remix & Share Permitted
CC BY-NC-SA
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Short Description:
A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).

Word Count: 21527

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Finance
Management
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
Andrea Niosi
Date Added:
06/25/2021