Description:                 Advertising Management is a planned managerial process designed to oversee and control the various advertising activities – Here we are going to see an introduction, scope, feature and appeals of advertising, in brief.Learning outcome:           After learning this content, learner can understand the concepts of feature elements, colour scheme, appeal applied in an advertisement

Analytic Techniques for Public Management and Policy was written with the hope where the techniques can be used effectively to be evidence-based research and that it might encourage public management and policy researchers to inform more effective governance. This e-book is based on ordinary least squares (OLS) regression and is informed by four resources: Dr. Russell G. Almond’s statistics classes, Dr. Salih Binici’s measurement classes, Dr. Tom Cook’s quasi-experimental design workshop, and Dr. Kyoung-jun Lee’s DSS class. I am very grateful to Dr. Almond at the FSU, Dr. Binici at the Florida State Department of Education, Dr. Cook at Northwestern University, and Dr. Lee at Kyung Hee University.

This project helps familiarize students with data commonly available from well drillers, the Department of Natural Resources and Conservation, and the Montana Bureau of Mines and Geology. Such data is often used to produce consulting reports. In this exercise, students practice working with available data and writing a consulting report while working on a real project of local interest. The question involves the probability of success in drilling a large well for a new county park. Students are given various maps and are guided through the use of a statewide database that contains well logs and well data. The outcome is a written report that describes the location and general geology of the site, uses the available data to summarize the types of materials that a driller might encounter, answers the questions that the client is interested in, and identifies problems or advantages presented by the groundwater system as indicated by available data.

(Note: this resource was added to OER Commons as part of a batch upload of over 2,200 records. If you notice an issue with the quality of the metadata, please let us know by using the 'report' button and we will flag it for consideration.)

This rubric was designed to assess presentation skills for student in the BS in Business at CUNY College of Staten Island.

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more accessible with technology and more connected.

This resource is a video abstract of a research paper created by Research Square on behalf of its authors. It provides a synopsis that's easy to understand, and can be used to introduce the topics it covers to students, researchers, and the general public. The video's transcript is also provided in full, with a portion provided below for preview:

"Strategic organizational learning is the heart of any productive activity – it’s the trending form of labor. A new article in Design Management Review illustrates how, over the long run, superior performance relies on superior learning. Specifically, knowledge assets embedded in routines, and effective organizational learning undergird dynamic capabilities, and these in turn help top performers to keep a competitive edge. Today, the leader’s new work is therefore to build knowledge-creative enterprises – enterprises that are extremely good at organizational learning and that buzz with positive energy and innovation. The five-stage consulting cycle for co-creating value (Discover-Design-Develop-Deliver-Decide Impact) presented in the article’s case study, can help. Ultimately, making an organization truly knowledge-creative can be done in many ways, but all of them require rigor resourcefulness, and a positive learning culture. Learn how your organization can learn too. Tkaczyk B. 2015..."

The rest of the transcript, along with a link to the research itself, is available on the resource itself.

This textbook is meant to accompany a course on Business Computer Information Systems. it covers the history and conteporary state of affairs, and goes in depth on Microsoft Excel uses and functions.

This assignment was inspired by a group discussion by faculty who teach the First Year Seminar in Business (BTF101) during the 2018-19 Rebooting the FYS Seminar. BTF101 is a two-credit course that meets for a total of 3 hours. We were tasked with ways to improve course assignments aimed at strengthening students‰Ûª Global Learning Competency and Digital Communication Ability. The topic of sweatshops abroad is a proven way to introduce a Global Learning assignment with a business related topic. In order to deepen the students‰Ûª learning on the subject, the assignment tasks students with taking on the role of a Corporate Responsibility Officer (CRO) for Nike. In choosing to put students in this role, they are required to think of multiple perspectives as required by the Global Learning rubric.
The assignment includes several phases and culminates in a student-made video. The first phase of the assignment has students explore sweatshops through video, class discussion and a short writing assignment. The research material provided is intentionally focused on Nike‰Ûªs sweatshops so that students can narrow their focus to a particular instance of sweatshop usage in order to more readily formulate a company-specific response in their roles as CRO for Nike. Once the research phase is complete, students are asked to make a video explaining the issue to Nike in the role of a CRO. The students have to think about Nike‰Ûªs role as a business, the ethical issues of sweatshops and the ways in which they can address the issues. Students work on the assignment during the last third of the semester, and the assignment takes approximately 2 or 3 class hours. To make it manageable, I created an ePortfolio assignment template since students are required to post part of it on ePortfolio. The assignment is used as a final in my classes and worth 20 % of the overall grade. I grade it according to the College‰Ûªs Competency rubric, which is discussed earlier in the semester to ensure that students are familiar with the rubric. Finally, there are a variety of ways to use the existing materials. While the assignment is meant to address the Global Learning Competency and Digital Communication Ability, it also offers opportunities to support the Oral and Written Communication Abilities.

Confucian values of trustworthiness, self-criticism, and dignity can provide resources for Westerners doing business in China. Kirk O. Hanson, executive director of the Markkula Center for Applied Ethics, interviews Stephan Rothlin, general secretary of the Center for International Business Ethics in Beijing.

Liu Baocheng, executive director of the Center for International Business Ethics, talks with Kirk O. Hanson, executive director of the Markkula Center for Applied Ethics about the developing regulatory regime in China. Liu argues that the priority for China right now is to bring products up to safety and standards. They also discuss different cultural attitudes toward gifts and bribes.

Welcome to Business Presentation Skills. This course teaches you how to communicate effectively in business situations. You’ll learn public speaking, communication, and meeting management skills.

This OER textbook focuses on the foundations of entrepreneurship and starting a business. The text is divided from the theoretical underpinnings of the discipline; entrepreneurship traits and characteristics and the activities that precede starting a business.

Introductory survey of quantitative methods (QM), or the application of statistics in the workplace. Examines techniques for gathering, analyzing, and interpreting data in any number of fieldsĺÎĺ from anthropology to hedge fund management.

A discussion of the UN's "Protect-Respect-Remedy Framework" for companies and governments addressing human rights issues.

3. Brave New World - “CMR” Index and the U.S. Congressional Smart Cities Caucus

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more accessible with technology and more connected.

CLEJHE is an open-access, double-blind peer-reviewed journal of case studies intended to aid in the preparation of leaders at all levels of higher education.

This is a first try of publishing OER through the Creative Common . This is a power point slide of chapter 1 of the book , Knowledge Management Systems: Concepts, Technologies And Practices. Author: Shabahati Husain and Jean-louis Ermine, !st Edition 2021, Emerald Publishing Limited.

Class slides for Sustainable Property Management (2023) are freely-available, screen-reader friendly, openly-licensed, and editable. The slides align with the freely-available open textbook, Sustainable Property Management, which is the required text for Virginia Tech's Department of Apparel, Housing, and Resource Management, PM 3674, Property Management Operations. The collection includes chapter-level .ppt slides with questions and activities for each of the eight chapters.

The open textbook, Sustainable Property Management, is freely available in PDF, ePub, Pressbooks, and other formats at https://doi.org/10.21061/sustainable_property_management.

Help us!
If you are an instructor reviewing, adopting, or adapting this textbook and/or slides, please help us understand your use by filling out this form https://bit.ly/interest_sustainable_property_management

How to adapt and share the slides
Instructors are encouraged to customize the slide deck by adding their own content and examples. According to the Creative Commons BY NC SA license, customized and shared versions of the slides must:
- Retain the original copyright statement
- Be released under the Creative Commons Attribution NonCommercial-ShareAlike (CC BY NC SA) 4.0 license
- Include a link to the original slide deck source: http://hdl.handle.net/10919/11342
- Include brief statement regarding whether or not changes were made
- List the name of the adapter

How do individuals and families interface with larger systems, and how do therapists intervene collaboratively? How do larger systems structure the lives of individuals and families? Relationally-trained practitioners are attempting to answer these questions through collaborative and interdisciplinary, team-focused projects in mental health, education, the law, and business, among other fields. Similarly, scholars and researchers are developing specific culturally responsive models: outreach family therapy, collaborative health care, multi-systemic school interventions, social-justice-oriented and spiritual approaches, organizational coaching, and consulting, among others. This course explores these developments and aims at developing a clinical and consulting knowledge that contributes to families, organizations, and communities within a collaborative and social-justice-oriented vision.

Collaborative/Meta leadership involves communicating information to coworkers and associated organizations to allow them to make their own informed decisions.