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Introduction to Marketing II (MKTG 2005)
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CC BY
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There is a newer edition of this book.

Short Description:
Newer 2021 Edition. Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Supplementary Teaching Resources Available. Send an email to request access.

Long Description:
This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Word Count: 148428

ISBN: 978-1-990641-11-4

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
08/04/2020
Intro to Social Media
Unrestricted Use
CC BY
Rating
0.0 stars

Short Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Long Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

Word Count: 23734

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Education
Higher Education
Marketing
Social Science
Sociology
Material Type:
Textbook
Provider:
Oklahoma State University
Author:
Cheryl Lawson
Date Added:
06/23/2022
Legal Aspects of Marketing and Sales
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Daniel Warner
Don Mayer
George Siedel
Jethro Lieberman
Date Added:
11/08/2018
Maintaining an Online Presence
Unrestricted Use
CC BY
Rating
0.0 stars

Business Management of a Digital Presence

Short Description:
This Creative Commons textbook is designed to introduce readers to the many components of maintaining a business' online presence through effective communication and design.

Word Count: 19874

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Career and Technical Education
Communication
Graphic Design
Marketing
Material Type:
Textbook
Provider:
Camosun College
Date Added:
09/06/2022
Manuel ADM1770 - Application des technologies de l'information en gestion (version 2)
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CC BY-NC-SA
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Une introduction à l'utilisation des outils en technologie de l'information pour les processus opérationnels, stratégiques et tactiques ainsi que les prises de décision au sein des organisations

Word Count: 99600

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
University of Ottawa
Author:
Muriel Mignerat
Date Added:
01/09/2023
Marketing and IMC
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Short Description:
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. NewPara https://doi.org/10.24926/8668.1901 ISBN: 978-1-946135-19-3

Long Description:
Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

Service dominant logic — This textbook employs the term ”offering“ instead of the more traditional First “P” — product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both.

Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the ”triple bottom line“ of financial, social, and environment performance.

Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.

Global coverage — the authors deliberately entitled Chapter 1 ”What is Marketing?“ Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate.

Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ”well, what this marketing strategy really worth it?“ And ”what is the marketing ROI?“ And finally, ”what is this customer or set of customers worth to us over their lifetime?“

Word Count: 124476

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Date Added:
12/03/2020
Moccasin Trails
Conditional Remix & Share Permitted
CC BY-NC
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On January 27, 2020, one of the two owners of Moccasin Trails was interviewed in Kelowna, BC. Greg Hopf started the interview by sharing his background and upbringing, growing up as part of Yellowknife’s Dene First Nation in the Northwest Territories of Canada.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Thompson Rivers University
Date Added:
03/04/2024
An Open Guide to IMC
Conditional Remix & Share Permitted
CC BY-NC-SA
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This Guide has been created for those with the fewest number of resources and the smallest of budgets. It is dedicated to educators, activists, non-profits, charities, advocacy groups, and social justice leaders who are putting in the work to make our world a better place. It was created by 34 Kwantlen Polytechnic University students during the summer of 2020.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Kwantlen Polytechnic University
Author:
Andrea Niosi
Date Added:
08/24/2021
Powerful Selling
Conditional Remix & Share Permitted
CC BY-NC-SA
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New Updated Edition Available

Short Description:
Please use the new edition. This open textbook has been renamed Selling for Success.

Word Count: 190515

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
01/26/2024
The Power of Selling
Conditional Remix & Share Permitted
CC BY-NC-SA
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The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business…or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive.Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements:1. ContentThe content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively.2. Selling UThe last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student’s job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself.3. Video ResourcesVideos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available:• Video Ride-alongs – One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals – one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be “virtual ride-alongs” so the students can actually feel as though they are getting insights first hand from selling professionals.• The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments.• Video Learning SegmentsIn addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises.4. The Power of Selling LinkedIn Group. hereThis group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with “real world” selling professionals.Kim Richmond’s The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you’re ready to prepare your “students of selling” for all that lies ahead in their professional career—you’re ready for this book. Check it out.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Author:
Kimberly Richmond
Date Added:
01/01/2010
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
OpenEd@JWU
Author:
[Author removed at request of original publisher]
Date Added:
03/20/2021
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Author Removed At Request Of Original Publisher
Date Added:
05/28/2019
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Short Description:
Download FREE digital formats or read online.Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Long Description:
Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

Service dominant logic — This textbook employs the term ”offering“ instead of the more traditional First “P” — product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both.

Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the ”triple bottom line“ of financial, social, and environment performance.

Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.

Global coverage — the authors deliberately entitled Chapter 1 ”What is Marketing?“ Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate.

Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ”well, what this marketing strategy really worth it?“ And ”what is the marketing ROI?“ And finally, ”what is this customer or set of customers worth to us over their lifetime?“

Word Count: 162464

ISBN: 978-1-998755-56-1

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
10/27/2015
Principles of Marketing, 1st Canadian Edition
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Short Description:
Principles of Marketing, 1st Canadian Edition is an overview of the principles of Marketing, suitable for use in a first-year university-level marketing course. The creation of this book was funded by the inaugural Toronto Metropolitan University Libraries and Ted Rogers School Of Management OER Partnership Grant.

Word Count: 99931

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
Toronto Metropolitan University
Date Added:
01/26/2024
Principles of Marketing (Business 203)
Unrestricted Use
CC BY
Rating
0.0 stars

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, ŇWho is the consumer of goods and services?Ó What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer.

Subject:
Business and Communication
Marketing
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
11/10/2011
Principles of Marketing - H5P Edition
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Short Description:
Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.

Word Count: 164627

Included H5P activities: 78

ISBN: 978-1-77420-203-6

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Date Added:
01/20/2022
Proximity Marketing
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

Imagine delivering targeted advertising content to consumers' mobile devices based on their location. Imagine knowing where consumers’ spend the most time on your property. Imagine being able to identify consumers’ within a given location and make purchase suggestions based on their order history. This reading examines current trends in marketing technology focusing on wearables and personal devices, beacons, and proximity marketing in the modern society.

Subject:
Applied Science
Business and Communication
Computer Science
Information Science
Marketing
Material Type:
Reading
Date Added:
06/14/2019
Quaaout Lodge
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

On January 14, 2020, an interview was conducted with Alexandra Miege and Cammeo Goodyear. The meeting took place at Quaaout Lodge in Chase, BC. The interviewees shared with the case study team their background, experiences, and plans for the lodge, specific to their areas of responsibility and history of employment.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Thompson Rivers University
Date Added:
03/04/2024
Researching a Nebraska Entrepreneur
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CC BY-NC
Rating
0.0 stars

The student will have the opportunity to chose an entrepreneur from Nebraska that has a business they can describe to the class. Prepare a slide presentation explaining the details about the business, the entrepreneur and the path to success for this individual.

Subject:
Business and Communication
Career and Technical Education
Education
Management
Marketing
Material Type:
Activity/Lab
Lesson
Lesson Plan
Date Added:
07/10/2019