Unit 2 Marketing Function

Unit Description

Lesson 1
Why it Matters`
Lesson 2
Learning Hacks`
Lesson 3
Importance of Customer`
Lesson 4
Segmentation and Targeting Introduction`
Lesson 5
Communicating the Value Proposition`
Lesson 6
Evaluating Value Proposition Examples`
Lesson 7
Marketing Mix`
Lesson 8
Using the Marketing Mix`
Lesson 9
Role of Marketing Plan`
Lesson 10
Putting it Together`