Unit 9
Branding
Unit Description
Lesson 1
Why it Matters`
Lesson 2
Learning Hacks`
Lesson 3
Elements of Brand`
Lesson 4
Brand Equity`
Lesson 5
Brand Positioning and Alignment`
Lesson 6
Name Selection`
Lesson 7
Packaging`
Lesson 8
Brand Development Strategies`
Lesson 9
Putting it Together`