Unit 6 Marketing Information and Research

Unit Description

Lesson 1
Why it Matters`
Lesson 2
Importance of Marketing Information`
Lesson 3
Types of Marketing Information`
Lesson 4
The Marketing Research Process`
Lesson 5
Marketing Research Techniques`
Lesson 6
Marketing Data Sources`
Lesson 7
Customer Relationship Management (CRM) Systems`
Lesson 8
Using Marketing Information`
Lesson 9
Putting it Together`