Statewide Dual Credit Principles of Marketing
Social and Digital Marketing
What is Marketing?
Marketing Function
Segmentation and Targeting
Marketing Strategy
Ethics and Social Responsibility
Marketing Information and Research
Consumer Behavior
Positioning
Branding
Product Marketing
Pricing Strategies
Place: Distribution Channels
Promotion: Integrated Marketing Communication (IMC)
Social and Digital Marketing
Marketing Globally
Marketing Plan
Unit
14
Social and Digital Marketing
Unit Description
Lesson
1
Introduction to Social Media and Digital Marketing
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Lesson
2
Social Media and Technology Trends
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Lesson
3
Marketing Research and Consumer Created Content
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Lesson
4
Social Media Strategy
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