The Segmentation Game is a short interactive exercise designed to help students understand the importance of segmenting a market to select target segments before designing a hospitality service.
Learning Goals
To segment a market, choose targets and design a product
Sager, Scarlet. "The Mark". OER Commons. Institute for the Study of Knowledge Management in Education, 26 Sep. 2016. Web. 16 Nov. 2024. <https://oercommons.org/authoring/16330-the-mark>.
Sager, S. (2016, September 26). The Mark. OER Commons. Retrieved November 16, 2024, from https://oercommons.org/authoring/16330-the-mark.