The Segmentation Game is a short interactive exercise designed to help students understand the importance of segmenting a market to select target segments before designing a hospitality service.
Learning Goals
To segment a market, choose targets and design a product
McVitty, Ian. "The Market Segmentation Game". OER Commons. Institute for the Study of Knowledge Management in Education, 24 May 2013. Web. 16 Nov. 2024. <https://oercommons.org/authoring/3238-the-market-segmentation-game>.
McVitty, I. (2013, May 24). The Market Segmentation Game. OER Commons. Retrieved November 16, 2024, from https://oercommons.org/authoring/3238-the-market-segmentation-game.