Learn Easy Steps: Create a Survey Form

Created Feb. 7, 2024 by Clarity Innovations

Learn: Easy Steps

Activity Card: Create a Survey Form

Do you want to collect information on the opinions people have about your idea, product, or service? A survey form is a tool used to gather information about opinions or concerns from a large number of people. In a business, survey forms are used to understand the needs of customers in order to serve them better.

A Survey Form created typically has:

  • The title of the survey.
  • A short description explaining the purpose of the survey.
  • A variety of survey questions, including open-ended, and closed-ended questions.

Online Survey Tools

There are many different online services that can be used to create a survey. Below are some common survey tools that are either free or have a free version with paid upgrades.

  • Google Forms: free for users with a Google account.
  • Microsoft Forms: free for users with a Microsoft work or school account.
  • Survey Monkey: free version allows user to create 10 questions and collect responses from 100 people.

Question Types

There are many different types of questions you can add to your survey. Below are some common types of questions. When designing a survey, decide which type of question would be the most effective to use in order to get the desired responses.

Closed-ended questions: Closed-ended questions are questions where users select a one or more options from a list, the most common is called a multiple choice question. As the survey designer, you determine what options users have to pick from. Multiple choice questions can either be single answer, meaning a user can only select one option, or they can be multiple answer, meaning a user can select one or more options from the list of predefined answers. Other types of closed-ended questions include a rating scale, likert scales, and matrix questions. Closed-ended questions should be used when you want to have quantifiable data with responses that are easy to compare.

Open-ended questions: Open-ended questions are ones where users can write in their own responses to the question. This type of question should be used if you need and explanation, personal opinion, or a response that will be different for every user.

Steps to Create a Survey Form

Select your survey tool

  1. Select which survey tool you would like to use
  2. Navigate to the survey tool website and either log in to your account, or create a new account

Create survey

Note: each survey tool is different, if you need help navigating the survey tool you are using, try searching for a tutorial on YouTube. For example, search “How to create a survey using Google Forms” in YouTube.

  1. Click to create a new survey.
  2. Title the survey.
  3. Add a description that includes the purpose of the survey.
  4. Add questions to your survey. Review the question types above and determine which questions will work best for your survey.
  5. Once you are finished adding questions, review your survey to check that you have added a title and description, and added the appropriate questions.
  6. Test your survey. It is a good idea to have another person take your survey to double check for any errors.

Send the survey

  1. Once you have finished and reviewed your survey, follow the instructions for the survey tool you are using to send out the survey. Many survey tools allow you to either enter in email addresses to send the survey, or will provide you with a link that you can send out on your own.

Analyze results

  1. Most survey tools offer a simple way to view results of your survey. Locate the results page on the survey tool you are using.
  2. For multiple choice questions, you will likely see the number of responses to each option, and some tools may show you a graph and answer percentages.
  3. For open-ended questions, you will see a list of individual responses.
  4. Summarize your data. What did you find out from your survey? Were the answers surprising?

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