Lesson Topic:

Forms of Advertising

Lesson Description:

Students will create an advertisement promoting their chosen form of advertising, including advantages and disadvantages of their form of advertising. These should then be presented to the class to teach the class about their form.

Learning Goals/Outcomes:

Students will understand the effectiveness of various forms of advertising. This will be done through the creation of an advertisement meant to advertise the student's chosen form of advertising and through seeing the advertisements about the other forms created by other students.

Nebraska Standards:

NE.BMM.HS.6.30.C

Teacher Planning:

Equipment/Materials/Software Needed:

Computer with access to a word processing program

Time Required for Lesson:

45-minute class period

Diagram/Setup:

N/A

Technology Use:

Software:

Word Processing Program

Hardware:

Computers

Projector 

Printer (optional)

Instructional Plan:

Anticipatory Set/Pre-Activity:

Teacher will show examples of various forms of advertising:

• Newspaper advertising - bring in a local or national newspaper and show a display advertisement
• Magazine advertising - show an advertisement from a magazine
• Outdoor advertising - look online for an example of a billboard
• Transit advertising - look online for an example of an advertisement found on a bus, bench, subway station, etc.
• Television advertising - show an advertisement from YouTube that has been aired on TV 
• Radio advertising - look on YouTube for a radio advertisement
• Internet advertising - show an example of an advertisement found online (banner ad, email ad, pop-up ad, etc.)
• Social media advertising - search for an example on a popular social media page

Benefits/Explanation/Real-World Connection:

Ask the class the following questions:

• Which advertisement had the most impact on you? Why?
• Which advertisement had the least impact on you? Why?
• What could have made that advertisement better?
• What limitations did some forms of advertising have?

Activities (i.e. instructions, warm-up, lesson, cool-down):

Briefly discuss the various forms of advertising, explaining that each has its own advantages and disadvantages in comparison to the other forms. Pass out the handout explaining the advertisement the students are to create. Students will, individually or with a partner, choose a form of advertising over which they will create an advertisement meant to persuade a potential advertiser to choose their form for their next advertisement. Students will use their textbooks or the Internet to discover information about their form of advertising in order to create their advertisement. 

Once the advertisements are finished, students will present their advertisements to the class to teach the other students about their chosen form of advertising.

Closure:

Students will write two quiz questions about their chosen form of advertising that can be used on an informal quiz to begin the next class period together. (The teacher will need to compile the questions students asked into a quiz to give the next day, if desired.)

Assessment :

The students will take the quiz that was created using the questions students wrote as the closure the previous day. This will serve as a review of the material as well as show the teacher what material needs to be reviewed.

Supplemental Information:

Modifications:

If computers access is not available, the advertisements could be created by hand using paper and colored pencils, markers, or crayons.

Safety Precautions:

N/A

Comments (adaptations for various grades/ages, teaching styles, etc.)

N/A

Resources:

Activity instructions included below:

Advertise a Form of Advertising - Google Docs

"Advertise a Form of Advertising" by Brittany McPhillips of Central City Public Schools | CC BY NC SA