Developing Mission and Vision Statements

Lesson Topic:

Developing Mission and Vision Statements

Lesson Description:

This lesson will describe what mission and vision statements are. It will explain how to create both types of statements and allow students to review the existing mission and vision statements of successful companies. Students will learn how to write their mission and vision statements successfully.

Learning Goals/Outcomes:

  • To understand and create an effective mission statement that declares what a business aspires to be.
  • To understand and create a vision statement that will inspire and give direction to their employees.

Nebraska Standards:


Teacher Planning:

Equipment/Materials/Software Needed:

Internet Access

Time Required for Lesson:

Two classroom days (47 minutes each)


No special setup needed.

Technology Use:

Software: NA


Computer and/or Projector

Instructional Plan:

Anticipatory Set/Pre-Activity:

1. Ask students to share what they know about mission and vision statements.

Benefits/Explanation/Real-World Connection:

The benefit of this lesson is to help students understand the importance of having both mission and vision statements within their organization. This lesson will allow them to develop a mission and vision statement from the employers perspective while trying to see and understand it from the employees' side. Students that are interested in becoming an entrepreneur will develop a better understanding of why they are in the business. 

Activities (i.e. instructions, warm-up, lesson, cool-down):

Download: BusinessPlan_CreateMissionandVisionStatements.pptx


In conclusion, students will be able to explain and create both mission and vision statements.

Assessment :

Students will write their own mission and vision statements and then with their business partner(s) they will create statements that everyone can agree on that represents their business.

Mission Statement Evaluation Rubric

Note: You must be a member of to access this rubric. You can also adapt this rubric for the vision statement too.

Supplemental Information:

Modifications: NA

Safety Precautions: NA

Comments (adaptations for various grades/ages, teaching styles, etc.)


Resources are noted on PowerPoint.

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