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Grocery Store Marketing Tour
Unrestricted Use
CC BY
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A grocery store marketing tour I developed for my 10-year-old nephew after noticing that he was interested in how money (particularly buying/selling) worked. The tour took about 1 hour and then about 15-30 minutes for him to pick and purchase the items he wanted with the $10 I gave him. The information in this guide is a compilation of industry stories from primary and secondary sources. I encourage you to do your own research to confirm the accuracy of these stories.I also encourage you to use this as a guide and be ready to adapt and use different examples, different products, etc. depending on what the student is engaging with and what is available at your local grocery store. 

Subject:
Business and Communication
Communication
Economics
Marketing
Material Type:
Activity/Lab
Interactive
Lecture Notes
Author:
Nicole Finkbeiner
Date Added:
07/11/2021
Industry perspectives in media branding and promotion
Conditional Remix & Share Permitted
CC BY-NC-SA
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In this presentation from the Institute of Film and Television Studies' Ephemeral Media Workshops Charlie Mawer from Red Bee Media, discusses his company's work on the branding and promotion of television channels; from BBC channels through to new channels like Dave.

Presentation produced/delivered: June/July 2009

Suitable for undergraduate study and community education

Charlie Mawer, Executive Creative Director, Red Bee Media

Charlie Mawer, after a spell of writing comedy, joined a fledgling BBC creative department eventually becoming Executive Creative Director. In 2005 he helped transform the company into Red Bee Media.

Since then he has overseen high profile work including the rebranding of BBC1, BBC3, Virgin1 and the network rebranding of UKTV including the IPA gold winning creation of Dave.

Red Bee Media works globally with media brands including Disney, Discovery, ESPN, Canal+, and has produced branding for CCTV – China Central Television’s Olympic channel, the host broadcaster for the Beijing Olympics.

Subject:
Business and Communication
Material Type:
Lecture
Provider:
University of Nottingham
Author:
Charlie Mawer
Date Added:
03/22/2017
Industry perspectives in media branding and promotion
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

In this presentation from the Institute of Film and Television Studies' Ephemeral Media Workshops Charlie Mawer from Red Bee Media, discusses his company's work on the branding and promotion of television channels; from BBC channels through to new channels like Dave.

Presentation produced/delivered: June/July 2009

Suitable for undergraduate study and community education

Charlie Mawer, Executive Creative Director, Red Bee Media

Charlie Mawer, after a spell of writing comedy, joined a fledgling BBC creative department eventually becoming Executive Creative Director. In 2005 he helped transform the company into Red Bee Media.

Since then he has overseen high profile work including the rebranding of BBC1, BBC3, Virgin1 and the network rebranding of UKTV including the IPA gold winning creation of Dave.

Red Bee Media works globally with media brands including Disney, Discovery, ESPN, Canal+, and has produced branding for CCTV – China Central Television’s Olympic channel, the host broadcaster for the Beijing Olympics.

Subject:
Business and Communication
Material Type:
Lecture
Provider:
University of Nottingham
Author:
Charlie Mawer
Date Added:
03/21/2017
Reading Media: Analyzing Logos, Ads, & Film in the ELA classroom
Conditional Remix & Share Permitted
CC BY-NC-SA
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This media literacy unit was designed and piloted with junior English classes at the start of the school year. Activities can easily be adapted to suit secondary students at various levels. Within the unit, students analyze corporate logos, corporate advertising, movie trailers and stereotypes found in media related to Native American culture. Within the unit, students also learn how to consider the ways in which media appeals to ethos, pathose and logos and how to identify the tone of a piece of media. 

Subject:
Communication
Graphic Arts
Marketing
Reading Informational Text
Speaking and Listening
Material Type:
Homework/Assignment
Lesson
Lesson Plan
Reading
Unit of Study
Author:
Shana Ferguson
Date Added:
03/30/2021