A grocery store marketing tour I developed for my 10-year-old nephew after noticing that he was interested in how money (particularly buying/selling) worked. The tour took about 1 hour and then about 15-30 minutes for him to pick and purchase the items he wanted with the $10 I gave him. The information in this guide is a compilation of industry stories from primary and secondary sources. I encourage you to do your own research to confirm the accuracy of these stories.I also encourage you to use this as a guide and be ready to adapt and use different examples, different products, etc. depending on what the student is engaging with and what is available at your local grocery store. 

In this presentation from the Institute of Film and Television Studies' Ephemeral Media Workshops Charlie Mawer from Red Bee Media, discusses his company's work on the branding and promotion of television channels; from BBC channels through to new channels like Dave.

Presentation produced/delivered: June/July 2009

Suitable for undergraduate study and community education

Charlie Mawer, Executive Creative Director, Red Bee Media

Charlie Mawer, after a spell of writing comedy, joined a fledgling BBC creative department eventually becoming Executive Creative Director. In 2005 he helped transform the company into Red Bee Media.

Since then he has overseen high profile work including the rebranding of BBC1, BBC3, Virgin1 and the network rebranding of UKTV including the IPA gold winning creation of Dave.

Red Bee Media works globally with media brands including Disney, Discovery, ESPN, Canal+, and has produced branding for CCTV – China Central Television’s Olympic channel, the host broadcaster for the Beijing Olympics.

In this presentation from the Institute of Film and Television Studies' Ephemeral Media Workshops Charlie Mawer from Red Bee Media, discusses his company's work on the branding and promotion of television channels; from BBC channels through to new channels like Dave.

Presentation produced/delivered: June/July 2009

Suitable for undergraduate study and community education

Charlie Mawer, Executive Creative Director, Red Bee Media

Charlie Mawer, after a spell of writing comedy, joined a fledgling BBC creative department eventually becoming Executive Creative Director. In 2005 he helped transform the company into Red Bee Media.

Since then he has overseen high profile work including the rebranding of BBC1, BBC3, Virgin1 and the network rebranding of UKTV including the IPA gold winning creation of Dave.

Red Bee Media works globally with media brands including Disney, Discovery, ESPN, Canal+, and has produced branding for CCTV – China Central Television’s Olympic channel, the host broadcaster for the Beijing Olympics.

In this course, we will explore what makes things in the world the way they are and why, to understand the science and consider the engineering. We learn not only why the physical world behaves the way it does, but also how to think with chemical intuition, which can’t be gained simply by observing the macroscopic world.
This 2018 version of 3.091 by Jeffrey Grossman and the 2010 OCW version by Don Sadoway cover similar topics and both provide complete learning materials. This 2018 version also includes Jeffrey Grossman’s innovative Goodie Bags, Why This Matters, and CHEMATLAS content, as well as additional practice problems, quizzes, and exams.

This media literacy unit was designed and piloted with junior English classes at the start of the school year. Activities can easily be adapted to suit secondary students at various levels. Within the unit, students analyze corporate logos, corporate advertising, movie trailers and stereotypes found in media related to Native American culture. Within the unit, students also learn how to consider the ways in which media appeals to ethos, pathose and logos and how to identify the tone of a piece of media. 

The purpose of 15.840 is to:

Introduce key marketing ideas and phenomena.
Develop students’ skills in marketing analysis and planning.
Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.