Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.
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