You Are a Content Creator!
Overview
Overview
In this lesson, students will learn how to create and evaluate (YouTube) content effectively. They will explore the process of planning, recording, and editing videos while considering the preferences and interests of their target audience. Through peer feedback, students will develop their communication skills and digital literacy.
Rubric Overview (Overview)
This resource includes a peer feedback rubric for students to evaluate content, relevance, engagement, creativity and production quality. By participating in this process, students develop a greater appreciation for effective communication and digital media literacy.
Content Creation for Smarties
You Are a Content Creator! Introduction to Content Creation on YouTube
Objective: Students will understand the basics of content creation for YouTube, including planning, filming (recording), editing, and uploading videos.
SC Standards: 3C: Communicate information through strategic use of multiple modalities, visual displays, and multimedia to enrich understanding when presenting ideas and information. 3.2 Utilize multimedia to clarify information and strengthen claims or evidence.
Materials Needed:
- Access to computers, tablets (iPads), smartphones with internet access
- Presentation slides or visual aids
- Examples of successful YouTube channels or videos *
Assessment:
- Students’ learning will be assessed by successfully uploading a video to YouTube.
- Peer-Feedback Rubric
Lesson Outline:
1. Introduction (10 minutes):
- Begin by discussing the popularity of YouTube and the various types of content available on the platform.
- Present examples of successful YouTube channels or videos to inspire students. Ask students to share channels they follow and what made them subscribe.
2. Understanding Your Audience: What Do They Want? (15 minutes)
- Explain the importance of knowing your target audience when creating content.
- Discuss demographics, interests, and preferences of different audience segments on YouTube. Use the “YT Studio” App for demonstration purposes and integrate ELA, Mathematics, and Social Studies.
3. Planning Your Content (20 minutes):
- Introduce the concept of content planning and brainstorming.
- Discuss how to choose a topic, develop a script or outline, and plan visuals or demonstrations.
- Provide students with templates or worksheets to help them plan their own content ideas.
4. Film School 101: Filming, Production, Post Production (30 minutes):
- Explain the basics of filming, including camera angles, “rules of thirds”, lighting, and sound.
- Demonstrate how to set up a camera or smartphone for filming.
- Discuss techniques for engaging with the audience on camera.
- Provide tips for capturing b-roll footage or additional visuals to enhance the video.
5. Editing Your Video (30 minutes):
- Introduce video editing software options and demonstrate basic editing techniques. (FCPX and iMovie)
- Discuss the importance of pacing, transitions, and adding graphics or text overlays.
- Provide time for students to practice editing a short video clip using available software.
6. Uploading and Optimizing Your Video (15 minutes):
- Explain the process of uploading a video to YouTube, including adding titles, descriptions, and tags.
- Discuss strategies for optimizing videos for searchability and engagement.
- Provide guidance on creating eye-catching thumbnails and writing compelling video descriptions (Canva, Krita, or PowerPoint)
7. Conclusion and Reflection (10 minutes):
- Review key concepts covered in the lesson.
- Encourage students to reflect on what they've learned and how they can apply it to their own content creation projects.
Resources
*Viewing Examples for Successful Content Creators on YouTube (Create a playlist and share link with students.)
- Mr. Beast
- JoJo
- Ethan Gamer
You Are a Content Creator! by Andre Boyd is marked with CC0 1.0