Terezinha Marcondes Diniz Biazi
Arts and Humanities, Languages, Communication, Education, Educational Technology, Higher Education, Language Education (ESL), English Language Arts, Language, Grammar and Vocabulary, Reading Foundation Skills, Reading Informational Text, Linguistics
Material Type:
Lesson Plan
Upper Primary, Middle School, High School
10, 11, 12
  • ADS
  • Advertisement
  • Close and Critical Reading
  • Creative Writing
  • Critical Reading
  • English Language
  • English as a Foreign Language
  • Persuasive Language Techniques
  • Persuasive Techniques for Advertisement
  • Reading Activity
  • Reading Comprehension
  • Reading Skills
  • Reading in EFL
  • Writing Activity
  • Writing Skills
  • activities for writing
  • activities-for-writing
  • activity to improve writing
  • activity-to-improve-writing
  • adverts and slogans
  • adverts-and-slogans
  • close-and-critical-reading
  • creative-writing
  • critical literacy
  • critical reading activity
  • critical-literacy
  • critical-reading
  • critical-reading-activity
  • english-as-a-foreign-language
  • english-language
  • language of advertisement
  • language-of-advertisement
  • persuasive language of adverts
  • persuasive techniques for ads
  • persuasive-language-of-adverts
  • persuasive-techniques-for-ads
  • production of slogans for ads
  • production-of-slogans-for-ads
  • reading activity
  • reading awareness
  • reading-activity
  • reading-awareness
  • reading-comprehension
  • reading-in-efl
  • writing
  • writing activity
  • writing-activity
    Creative Commons Attribution
    Media Formats:

    Education Standards

    The Language of Advertising: 9 persuasive techniques

    The Language of Advertising: 9 persuasive techniques


    Engage students in the analysis of the persuasive written language of advertisements. Students will have to recognize some language techniques used in advertising, match the techniques to some printed ads and create slogans, using such techniques.


    Subject: English Language, Reading Foundational Skills, Writing Foundational Skills


    Level: secondary education


    Material Type: Classroom Activity


    Provider:Terezinha Marcondes Diniz Biazi - 

    State University of Campinas -UNICAMP/BRAZIL

    Midwest State University –UNICENTRO/BRAZIL

    Matching techniques to ads

    The nine techniques are presented below. Which are the techniques that best match to the following 16 ads (slides 15 to 31) ? Discuss.

    Production of slogans

    Students have to produce slogans for the two printed ads (slides 33 to 38).

    They have to take into account the nine language techniques. Discussion of the students’ production (slogans and technique(s) used).