Education Standards
The Language of Advertising: 9 persuasive techniques
Overview
Engage students in the analysis of the persuasive written language of advertisements. Students will have to recognize some language techniques used in advertising, match the techniques to some printed ads and create slogans, using such techniques.
Subject: English Language, Reading Foundational Skills, Writing Foundational Skills
Level: secondary education
Material Type: Classroom Activity
Provider:Terezinha Marcondes Diniz Biazi -
State University of Campinas -UNICAMP/BRAZIL
Midwest State University –UNICENTRO/BRAZIL
Matching techniques to ads
The nine techniques are presented below. Which are the techniques that best match to the following 16 ads (slides 15 to 31) ? Discuss.
Production of slogans
Students have to produce slogans for the two printed ads (slides 33 to 38).
They have to take into account the nine language techniques. Discussion of the students’ production (slogans and technique(s) used).