Glossary
Overview
Glossary
Glossary: Public Opinion and the Media in Texas
agenda setting: the media’s ability to choose which issues or topics get attention
agent of political socialization: a person or entity that teaches and influences others about politics through use of information
attitudes: represent the preferences we form based on our life experiences and values; affected by our personal beliefs
bandwagon effect: occurs when the media pays more attention to candidates who poll well during the fall and the first few primaries
beliefs: closely held ideas that support our values and expectations about life and politics
Bradley effect: theory concerning observed discrepancies between voter opinion polls and election outcomes in government elections where a white candidate and non-white candidate run against one another; the theory proposes that some voters who intend to vote for the white candidate would nonetheless tell pollsters that they are undecided or likely to vote for the non-white candidate
covert content: ideologically slanted information presented as unbiased information in order to influence public opinion
cultivation theory: hypothesizes that media develops a person’s view of the world by presenting a perceived reality
episodic framing: occurs when a story focuses on isolated details or specifics rather than looking broadly at a whole issue
favorability polls: a public opinion poll that measures a public's positive feelings about a candidate or politician
mass media: the collection of all media forms that communicate information to the general public
media: the number of different communication formats, from television media to print media
overt content: political information whose author makes clear that only one side is presented
pack journalism: journalists follow one another rather than digging for their own stories, often leading to shallow press coverage
political socialization: the process by which we are trained to understand and join a country’s political world
public opinion: a collection of popular views about something. For example, a person, a local or national event, or a new idea
public relations: biased communication intended to improve the image of people, companies, or organizations
racial framing: a type of media framing in which socially constructed frames about specific racial groups are repackaged and circulated through newspapers, magazines, billboards, music, social media, television, film, and radio; these frames influence media audiences to recall, evaluate, and interpret an issue in particular ways
social media: a set of applications or web platforms that allow users to immediately communicate with one another
thematic framing: takes a broad look at an issue and skips numbers or details; it looks at how the issue has changed over a long period of time and what has led to it
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American Government. What is the Media? Glossary Authored by: OpenStax. Provided by: OpenStax; Rice University. Located At: https://cnx.org/contents/W8wOWXNF@12.1:Y1CfqFju@5/Preface. License: CC BY: Attribution. License Terms: Download for free at http://cnx.org/contents/9e28f580-0d1b-4d72- 8795-c48329947ac2@1.
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Public Opinion and the Media in Texas: Glossary. Authored by: panOpen. License: CC BY: Attribution