Education Standards
https://youtu.be/tTOSm5WbKvA
Principles of Design
Overview
Design Image
Overview of Design Principles
Understanding the science and art of designing content will ensure the intended audience is receiving a clear and consise message of material. These seven design principles will help guide content creation will prevent any confusion from material and allows the designer to place emphasis or generate additional interest that will support the overall message and story of the material.
Diving into Basic Design Principles
The purpose of this introductory video is to provide a preassessment of the existing knowledge of students. It also serves to massage the mind and prepare them for a disscussion around design.
This video announces the 4 basic principles of design and take a moment to consider what each means according to the visual representation.
Contrast
Contrast is a great tool to give emphasis or differentiate a unique element or to visually convey which is clearly dominant or clearly different. It also creates energy to a slide by pulling focus to the highlighted element or clearly displaying a distinct set of quite different elements. This is useful in multimedia design in that it highlights the focal point visually which creates an instant focus as the differentiating element is pulled out among the other components. Contrast also helps to prevent confusion as to what should be the most important message or item. This is a great tool to make the message clear, simple and to the point.
This flyer is using contrast to pull the eye to the announcement and purpose of the flyer, the dominant message is live music.
Repetition
Repetition is using the same or similar elements in design thus it creates unity and cohesiveness to a presentation. This can be the use of consistent font, slide design or theme, text box colors, etc. to tie slides together so that the intended audience understands the details support the main message or objectives. Repetition is a great way to pull together different visual imagery by featuring a common element in design that is consistent among different parts, thus pulling it all together for the intended audience. This is helpful in multimedia design in that one can use items from multiple sources that support their message and allow it to visually support one idea or element of communication.
This example of marketing collateral for a company shows a consistent use of the color orange, logo presence, and repetitive graphics so that there is unity between the different elements.
Alignment
Alignment is the principle that achieves unity within a design. It creates a visual connection among elements using an invisible line. This principle adds sophistication and professionalism to the design. This is helpful with multimedia design as it cleans the design through organized and thoughtful placement of elements. The use of grids or software tools allow for perfect alignment so that the unity is clear.
This image shows like items grouped together in a row aligned by center. All ingredients are then aligned to the boarders of a square indicating to the viewer that all elements are part of a single recipe.