Unit 3 Segmentation and Targeting

Unit Description

Lesson 1
Why it Matters`
Lesson 2
Learning Hacks`
Lesson 3
Segmentation and Targeting Rationale`
Lesson 4
Common Segmentation Approaches`
Lesson 5
Segmentation Decisions`
Lesson 6
Targeting and Marketing Mix`
Lesson 7
Putting it Together`