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Like footprints in the sand, everything you do on the web leaves a trace.
Every time you open up your web browser or app, every search you make, every purchase you make, meal you order, every friend you have, everything you like, everyone you follow, every website you visit, app you download - basically, every time you browse the web - you leave a trace, a footprint. This data is then gathered by actors on the web who then combine it all to set up a profile of you, which is then sold to advertisers who can then target you with very specific ads of things you might want to purchase.
This resource uses the ad-model of the web as a backdrop to explain how the web works. Search results, recommendations, cookies, dark patterns... the web will hold no secrets to your students!
It will help them understand why and how data on their activity is gathered. This will help them make more informed choices in what websites and apps they decide to use.
A final section will focus on digital detox, steps students can take to reduce their digital footprint and screen time.
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This resource is part of the information science collection.
Material Type:
Lesson
Author:
Jonathan Ketchell