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Using PRIZM Look-up to Identify Consumer Markets
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CC BY-NC-SA
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This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Subject:
Business and Communication
Economics
Marketing
Social Science
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
Where Would Shoppers Go?
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CC BY-NC-SA
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Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.

Subject:
Business and Communication
Marketing
Psychology
Social Science
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
Who's Counting: An Interactive Introduction to Accounting
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CC BY-SA
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Have you ever thought about Accounting as a career choice? With a refreshing, funky approach, this course will introduce you to the basic concepts, principles and techniques of being an accountant. You will learn about the importance of accounting in modern societies and have the opportunity to explore two different Accounting specialisations- Financial Accounting and Management Accounting. This course is a MOOC that runs twice per year and is being offered partially in Chinese (Mandarin) and fully in English as a partner project between Charles Darwin University in Darwin, Australia and Anhui Normal University, Wuhu, China. "Who's Counting: An Interactive Introduction to Accounting" by Charles Darwin University is licensed under CC BY-SA 4.0 unless individual parts labelled otherwise. 

Subject:
Accounting
Finance
Material Type:
Module
Author:
Karin Pfister
Date Added:
10/27/2016
Working in a Global Economy
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CC BY-NC-SA
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The course introduces the main debates about the “new” global economy and their implications for practice and policy. Experts from academia and business will share their findings about, and direct experiences with, different aspects of globalization.

Subject:
Economics
Political Science
Social Science
Material Type:
Full Course
Provider Set:
MIT OpenCourseWare
Author:
Berger, Suzanne
Sferza, Serenella
Date Added:
09/01/2005
The Writing Center, University of North Carolina at Chapel Hill: "Business Letters"
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CC BY-NC-ND
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This handout will help you write business letters required in many different situations, from applying for a job to requesting or delivering information. While the examples that are discussed specifically are the application letter and cover letter, this handout also highlights strategies for effective business writing in general.

Subject:
Career and Technical Education
English Language Arts
Material Type:
Reading
Date Added:
03/08/2016
The best career path isn't always a straight line (TedTalk)
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CC BY-NC-ND
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Conventional wisdom frames the ideal career path as a linear one -- a ladder to be climbed with a single-minded focus to get to the top. Career development consultants Sarah Ellis and Helen Tupper invite you to replace this outdated and limiting model with "squiggly" careers: dynamic, open-ended growth paths tailor-made for your individual needs, talents and ambitions. A radical rethink for anyone who feels restricted and defined by the limits of the corporate ladder.

Subject:
Career and Technical Education
Material Type:
Lecture
Provider:
TED
Author:
Helen Tupper
Sarah Ellis
Date Added:
06/06/2024
eMarketing: The Essential Guide to Marketing in a Digital World
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CC BY-NC-SA
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The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
LibreTexts
Author:
Rob Stokes
Date Added:
11/08/2018