This is a great handout to complete in class with your students …
This is a great handout to complete in class with your students as an in-class activity or assign as out-of-class work. This handout helps students generate speech topics.
This resource is a video abstract of a research paper created by …
This resource is a video abstract of a research paper created by Research Square on behalf of its authors. It provides a synopsis that's easy to understand, and can be used to introduce the topics it covers to students, researchers, and the general public. The video's transcript is also provided in full, with a portion provided below for preview:
"Lifestyle changes on both the individual and societal scale cause profound changes to the gut microbial community. Transitioning to a more Western lifestyle has been previously linked with reduced fermentative capability in the gut microbiome, as well as increasing incidence of various diseases like diabetes. To better understand these types of microbial community shifts, researchers looked at over 5000 residents of Amsterdam. They compared first- and second-generation residents from various ethnic backgrounds. The goal was to examine the directional changes in microbiomes after immigration to the Netherlands. Second-generation Moroccans and Turks as well as younger Dutch participants showed an overall shift toward less diverse and less fermentative gut microbes and an increased abundance of a cluster of microbes, here called the BBB cluster, that is associated with a Western lifestyle..."
The rest of the transcript, along with a link to the research itself, is available on the resource itself.
The 15.821 and 15.822 Sequence Marketing research may be divided into methods …
The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding “the customer” and methods that emphasize understanding “the market.” This course (15.821) deals with the customer and emphasizes qualitative methods (interviews, focus groups, Voice of the Customer, composing questions for a survey). The companion course (15.822) deals with the market and emphasizes quantitative methods (sampling, survey execution, quantitative data interpretation, conjoint analysis, factor analysis). The methods covered in 15.821 are often used in the “front-end” of market research project, whose second-stage is a quantitative survey. The quality of information gathered in the second-stage is greatly enhanced in this way. 15.821 is designed for the nonspecialist, e.g., someone planning a career in general management, product or project management, R&D, advertising, or entrepreneurship. 15.822 teaches analytical techniques that are standard in consulting or marketing research, and is ideally suited for students planning careers in those fields.
Marketing research may be divided into methods that emphasize understanding “the customer” …
Marketing research may be divided into methods that emphasize understanding “the customer” and methods that emphasize understanding “the market.” This course (15.822) deals with the market. The companion course (15.821) deals with the customer. The course will teach you how to write, conduct and analyze a marketing research survey. The emphasis will be on discovering market structure and segmentation, but you can pursue other project applications. A major objective of the course is to give you some “hands-on” exposure to analysis techniques that are widely used in consulting and marketing research factor analysis, perceptual mapping, conjoint, and cluster analysis). These techniques used to be considered advanced but now involve just a few keystrokes on most stat software packages. The course assumes familiarity with basic probability, statistics, and multiple linear regression.
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