This book is part of the college course BUS 105 Social Media …
This book is part of the college course BUS 105 Social Media Marketing currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media marketing content which can be accessed by enrolling in BUS 105 Social Media Marketing offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course BUS 105 Social Media Marketing at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.
Journal article abstract: With the help of academic search engine optimization (ASEO), …
Journal article abstract: With the help of academic search engine optimization (ASEO), publications can more easily be found in academic search engines and databases. Authors can improve the ranking of their publications by adjusting titles, keywords and abstracts. Carefully considered wording makes publications easier to find and, ideally, cited more often. This article is meant to support authors in making their scholarly publications more visible. It provides basic information on ranking mechanisms as well as tips and tricks on how to improve the findability of scholarly publications while also pointing out the limits of optimization. This article, authored by three scholarly communications librarians, draws on their experience of hosting journals, providing workshops for researchers and individual publication support, as well as on their investigations of the ranking algorithms of search engines and databases.
The simulations guide students through building marketing plans for diverse businesses so …
The simulations guide students through building marketing plans for diverse businesses so they receive practical application of theoretical concepts like online branding, traffic building, SEO, and online retailing. These simulations should be used in parallel with units on digital marketing tactics. The simulations are order of complexity, encouraging students to utilize different strategies throughout.
Supports course content that includes: Overview of succeeding in business online. Web business models. Online branding, traffic building, search engine optimization, and online retailing examined through examples and case studies.
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Your redistributing comes with some restrictions. Do not remix or make derivative works.
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Copyrighted materials, available under Fair Use and the TEACH Act for US-based educators, or other custom arrangements. Go to the resource provider to see their individual restrictions.
