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Description

Overview:
This OER provides an overview of traditional media platforms for advertising. This module details the benefits of print and broadcast media as well as their unique attributes to connect advertisers with their desired markets. As traditional media adapts alongside digital, it is important to understand the elements of these mediums that make them stand out. This module includes an application exercise that involves applying the information learned to a hypothetical client seeking advice for where to place advertisements. Navigate through the readings in the module and complete the exercise to evaluate your understanding of the material and practice creativity and strategic thinking. 
Subject:
Communication, Journalism, Marketing, Public Relations
Level:
High School, Community College / Lower Division, College / Upper Division
Material Type:
Activity/Lab, Lesson, Module, Reading
Author:
Date Added:
10/27/2023
License:
Creative Commons Attribution Creative Commons Attribution
Language:
English

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