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Traditional Media Planning
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CC BY
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This OER provides an overview of traditional media platforms for advertising. This module details the benefits of print and broadcast media as well as their unique attributes to connect advertisers with their desired markets. As traditional media adapts alongside digital, it is important to understand the elements of these mediums that make them stand out. This module includes an application exercise that involves applying the information learned to a hypothetical client seeking advice for where to place advertisements. Navigate through the readings in the module and complete the exercise to evaluate your understanding of the material and practice creativity and strategic thinking. 

Subject:
Communication
Journalism
Marketing
Public Relations
Material Type:
Activity/Lab
Lesson
Module
Reading
Author:
Angel Rolle
Date Added:
10/27/2023
Twenty First Century World: Crises and Solutions
Conditional Remix & Share Permitted
CC BY-NC-SA
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How do you teach world current events? From history textbooks? From the internet? From watching the news? The 21st Century World: Crises and Solutions, aims to remedy a scarcity of comprehensive analysis of world events. It recollects the recent past, analyzes the factors that destabilize and threaten human life, and examines sustainable and fair solutions. The chapters are organized in four parts: sustainability, demographics, literacy, and freedoms. Coverage includes the sustainability of land and water use, poverty-induced issues such as health, hunger, and homelessness, the global economy, population distribution and location, migrations and refugees, education and information and issues of violence that find outlets in oppression, protests, war, and terrorism.

Subject:
Social Science
Material Type:
Textbook
Provider:
University of Tennessee at Martin
Author:
Alice-Catherine Carls
Casey S. Ruggiero
Christina M.L Henry
Damon C. Thurman
Emmalea N. Rogers
Lilly A. Slipher
Luke M. Curtis
Madeline R. Hart
William C. Ramage
William M. Morris
Date Added:
05/29/2023