Author:
Nkululeko Fuyane
Subject:
Business and Communication, Marketing, Public Relations
Material Type:
Module
Level:
Graduate / Professional
Tags:
  • Advertising
  • Digital Marketing
  • Direct Marketing
  • Marketing
  • Mobile marketing
  • Personal Selling
  • Public Relations
  • Sales Promotion
  • Social Media
  • advertising
  • digital-marketing
  • direct-marketing
  • mobile-marketing
  • personal-selling
  • public-relations
  • sales-promotion
  • social-media
  • License:
    Creative Commons Attribution Non-Commercial
    Language:
    English
    Media Formats:
    Audio, Downloadable docs, Interactive, Mobile, Text/HTML, Video

    Education Standards

    Advertising & Sales Promotion I

    Advertising & Sales Promotion I

    Overview

    Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

    Section 1

    Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.