Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

In this lesson, learners will use creativity as they think about future business decisions and activities, including creating a budget and calculating the price points of different jewelry pieces. Targeted skills for this lesson include career, life, entrepreneurship, and employability. The learners will describe five modern trends of fashion jewelry in the region, country and worldwide, calculate the price point, and design an original piece of jewelry. This lesson was designed for one, sixty-minute, class period but can be adjusted. The learners in this lesson are presumed to be young women or men, ages 15-18, in a secondary classroom. The lesson can be a part of math, art, or business courses. Significantly, the author licensed this lesson to be reused and modified to meet the needs of any users.

The information revolution of the 21st century is as significant and transformative as the industrial revolution of the 19th century. In this unit, students – and by proxy their families – will learn about the challenges of our current information landscape and how to navigate them. This unit is split into four modules. These modules can be done sequentially or stand on their own, depending on students’ needs and teachers’ timeframes. In this module (1 of 4), students analyze their own use of online social media platforms and learn how filter bubbles and confirmation bias shape the content of their media environment. 

In comparison with e-learning content, e-learning processes evolve over time, and are essentially performed in such as way that they structure human activity using designs such as schedules, rules and protocols. Common e-learning activities include participating in online discussion, chat and other forms of conferencing (Salmon 2000), accessing specific e-learning content, taking tests and assessments, working through short exercises to stimulate thinking (Salmon 2002), or completing web forms such as those used in e-portfolios or course evaluation. While some elearning activities are direct analogues of offline activities, the majority (such as asynchronous communication) are significantly transformed by being in the online domain, and others, (such as interactive simulations and animation) are difficult to provide in any context other than an online environment.

Students learn glacial landforms and create a landform map including a location grid (eg. position A2) and map key.