Introduction to Communication & Media
Overview
Provides a framework for understanding the impact of media on society and the individual. The history, organization, economics, theories, and social significance of communication media are surveyed. Special emphasis will be given toward the evolving media environment, how to evaluate media messages, and how to become a better consumer of the media.
Welcome to Introduction to Communication & Media
Overview
This resource explores the history and evolution of mass communication allowing opportunity for participants to reflect on contemporary issues and topics related to the media. This course uses the OER texbook Understanding Media and Culture: An Introduction to Mass Communication as its major text. Within this resource are various reflection and discussion activities to supplement participant learning.
Syllabus
Access a sample syllabus for the course HERE
Units of Study
Below are links to units of study for the course. Each unit of study includes learning objectives, links to the associated readings, discussion, and reflection activities.
Final Paper
Participants should be introduced to the Final Paper and grading rubric early on in the semester. Lay out each benchmark throughout the semester starting with Benchmark # 1. Benchmark #1 serves as a brainstorm to capture participants' interest and ideas. Benchmark # 2 requires students to solidify a topic and give some background information on their selected event or issue. Benchmark # 3 involves selecting 2 sources, and analyzing the coverage for overlap and potentially conflicting narratives. As one can observe, the requirements for each Benchmark leading up to the Final Paper become more depth and analysis.
This section provides resources for the final paper. Included is the description of the assignment, a sample grading rubric, and a series of benchmarks to scaffold toward the Final Paper.