This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions:

Marketing Question: What and how am I selling to whom?
New Venture Question: How do I best leverage my limited marketing recourses?

Specifically, this course is designed to give students a broad and deep understanding of such topics as:

What are major strategic constraints and issues confronted by entrepreneurs today?
How can one identify and evaluate marketing opportunities?
How do entrepreneurs achieve competitive advantages given limited marketing resources?
What major marketing/sales tools are most useful in an entrepreneurial setting?

Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general.

This course outlines the practical and tactical ins and outs of how to sell technical products to a sophisticated marketplace. How to build and manage a sales force; building compensation systems for a sales force, assigning territories, resolving disputes, and dealing with channel conflicts. Focus on selling to customers, whether through a direct salesforce, a channel salesforce, or building an OEM relationship.

Are you ready to BUILD? Get ready to launch an engaging community-building Challenge."More than 90% of the students and teachers who have completed our challenge said they would recommend it to others."Watch your students embrace entrepreneurial thinking as they create real-world solutions to today’s challenges. BUILD's Thriving Communities Design Challenge invites youth to use Design Thinking to answer: How might we build powerful, thriving communities where everyone enjoys safety, wellness, and economic freedom.

This course will introduce you to entrepreneurship for global challenges in emerging markets. You will get to know other like-minded entrepreneurs around you, and discover how institutions in your target region are working on innovation and entrepreneurship.

As an entrepreneur in an emerging market, you may be faced with many challenges that need to be solved. These might include scarcity of fossil fuels, climate change or water, food and health security. This Delft University of Technology course will provide you with examples from partner universities and affiliated entrepreneurs in emerging markets which explain the opportunities and obstacles that they faced as they established themselves and created value.

You will acquire a set of practical tools which will enable you to discover the opportunities in your own environment and how these can be used to make an actual change! You will learn how to rethink your value proposition with your own case study, or with one we provide.

After the course, you will be able to develop your value proposition more quickly by getting to know your customers and partners better and understand local values and institutions.

Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.

In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.

Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Executive leadership exposes the leaner to leadership at the top of the organisation.

The learning resources presented here have been developed through an ERASMUS+ project for adult education entitled “FARMINFIN: Farming concepts and innovative funding/financing” (Project Nº: 2019-1-BE01-KA202-050397) carried out between 2019 and 2021.

The FARMINFIN project provides farmers with the needed competences for the implementation of innovative financing means tailored adequately for their own farms, entrepreneurial approach and personal circumstances.

FARMINFIN training material is aimed at young farmers taking over the business of their parents or simply aiming at business development. For them it is very important to have a solid financial basis for their agricultural businesses!

FARMINFIN has developed a web-based app where you can access to all the project’s training materials which are available in 7 languages: English, French, German, Spanish, Italian, Czech and Swedish. Through our learning platform you will be able to:

1. Get an overview of the actual situation of innovative financing in family farms in Europe and the available financing tools.
2. Gain knowledge and experience from selected best practices across Europe.
3. Foster professional handling of innovative financing means by farmers.
4. Strengthen economic and socio-economic viability of family farms, and therefore deliver added value to rural development.

The training resources you will find are the following:

SUMMARY REPORT: here you will find an overview of the situation of alternative ways of financing in the farming sector in Europe. The report provides a picture of the common findings across participating project countries, which have been analysed in more detail. You will find also in this section a downloadable annex that graphically shows all the data collected during the development of the report and can be viewed in detail segmented by country.

CATALOGUE: In the catalogue you will find not only a list of the main subsidies’ lines and general financing products, but also the financing products adapted to agriculture and more importantly, a large catalogue of the main products of alternative or innovative financing illustrated with a diagram showing the actors involved and the relationships between them. More specifically, the catalogue has identified:
- 14 of the main lines of subsidies.
- Main general funding products categorised into:
o Public sector (both European and national);
o Short-term private sector (11 tools identified);
o Long-term private sector (8 tools identified).
- Main financing products adapted to agriculture, for the agricultural, livestock and forestry sector.
- Main innovative financing products, where a total of 21 innovative financing tools have been catalogued in detail, including diagrams to illustrate how they work.

BEST PRACTICES: in this section you will find a series of 17 examples of farms across Europe that represent a wide range of best practices in the implementation of innovative financing schemes in the farming sector. Through this section you will learn from real experiences, reading about farmer’s problems related to financing and how they solved them. Learning from existing experiences will surely inspire you.

TRAINING MODULES: learning materials plenty of tips and suggestions on how to deal with relevant topics around the financing of your farm. In addition to the prepared contents of the modules, there is an opportunity to self-test your initial knowledge before taking the module and there is also a test at the end of the module to see whether you understood the contents. The modules also include useful templates, canvas and tools to be used in your learning pathway as well as in your professional activity.

For all components of the learning platform, information is provided in a comprehensive and user-friendly design and the materials can also be downloaded in PDF format.

The students will know about the various business and their types with the Advantages and Disadvantages which will help them with the Overview of the business for their future.Thistopic is designed to challenge students to learn about the private enterprise system and better understand how organizations operate within that environment. The aim of the topic is to expose the student to many aspects of business. The student will gain a basic understanding of why business organizations exist, how they operate in an environment characterized by uncertainty and the principle activities of a modern business. The topic also aims to expose the student to the multiple career fields in the areas of business. Rather than focusing narrowly on a particular function of an enterprise, provides a broad overview of business-related concepts.

Building Meaningful Customer Relationships and Engaged Audiences

Short Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Long Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing.

The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.

Word Count: 62262

Included H5P activities: 18

ISBN: 978-1-77420-217-3

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

The freely accessible moodle platform offers a number of insights into past proejct work as well as a documentation of the results that were achieved in the course of the project.

This generic empathy map can be applied to a multitude of projects, whether it is product design, curriculum development, or course design and updating. It can target various groups (subject) such as customers, users, learners, teachers, or any other involved stakeholders.

As a significant and important niche business in British Columbia and across Canada, Indigenous business ownership is growing and flourishing. The following case outlines the current situation for Gift ‘N Gab (GNG) Trading Post, setting the scene for students to assess marketing opportunities, justify marketing recommendations, and rationalize strategic marketing approaches.

This is a free, online tool aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses and to improve their global talent management. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.  Authors are the seven project partners:CCS Digital Education (Greece)University of Patras (Greece)Advancis Business Services, Lda. (Portugal)Vaasa University of Applied Sciences Finland)Promimpresa srl (Italy)Inova Consultancy (United Kindom)Fundación General Universidad de Granada Empresa (Spain)

Digitales Marketing bietet eine hervorragende Möglichkeit, weltweit Kunden zu finden, ohne in einem anderen Land physisch präsent zu sein

A grocery store marketing tour I developed for my 10-year-old nephew after noticing that he was interested in how money (particularly buying/selling) worked. The tour took about 1 hour and then about 15-30 minutes for him to pick and purchase the items he wanted with the $10 I gave him. The information in this guide is a compilation of industry stories from primary and secondary sources. I encourage you to do your own research to confirm the accuracy of these stories.I also encourage you to use this as a guide and be ready to adapt and use different examples, different products, etc. depending on what the student is engaging with and what is available at your local grocery store. 

The advanced course syllabus that focuses on the structure of public relations agencies/departments, account management and planning, reputation management, relationship building, crisis communication, conflict resolution, messaging, writing, design, and new technologies.