Students are asked to determine the break even profit point for a service to be offered on campus, using an online break even calculator.
An in-class demonstration of perception and individual perceptual differences, using optical illusions and visuals.
This online lifetime value calculator quickly demonstrates the financial value of a satisfied customer.
An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.
This activity asks students to review the demographic and lifestyle statistics available at ERsys.com, and determine which city or location would provide the best consumer market opportunity for the given problem.
This is a PBS Frontline broadcast support site which examines the role of marketing to teens, and the influence marketing has on teen culture.
This sites provides three interactive games related to social class and personal possessions indicative of class.
A free online simulation that demonstrated the bull-whip effect, and the complexities of supply chain management, responding to changes in customer demand.
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.
Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.