Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.
This book is part of the college course BUS 105 Social Media Marketing currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media marketing content which can be accessed by enrolling in BUS 105 Social Media Marketing offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course BUS 105 Social Media Marketing at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.
This resource is a one-hour e-learning module that can be incorporated into a Learning Management System using the SCORM interface and used as part of a course. Make sure the SCORM feature is available within the LMS at your institution. Download the zip file.Follow the instructions to upload a SCORM file to your LMS and course shell.
Imagine delivering targeted advertising content to consumers' mobile devices based on their location. Imagine knowing where consumers’ spend the most time on your property. Imagine being able to identify consumers’ within a given location and make purchase suggestions based on their order history. This reading examines current trends in marketing technology focusing on wearables and personal devices, beacons, and proximity marketing in the modern society.
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.