Electronic commerce (e-commerce) and electronic business (e-business) are vital to business. E-commerce …
Electronic commerce (e-commerce) and electronic business (e-business) are vital to business. E-commerce is one of the core courses in the management information systems (MIS) curriculum. It explains the business practices in the information technology era. The course also introduces the tools that can be applied to e-commerce project development. Information technology has become a commodity, and the e-commerce course has become a widely accepted business elective course forall business majors.The objective of this textbook is to help business students understand the concept of e-commerce and e-business and develop practical skills of e-commerce project development. Upon completion of the course, students will understand e-commerce and e-business, and be able to develop an e-commerce project. This resource was supported by funding from the OER Creator Program at UMass Dartmouth.
This book contains eight chapters. Chapter Two briefly describes the technology that …
This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.
In virtually every industry and every firm, information technology is driving change, …
In virtually every industry and every firm, information technology is driving change, creating opportunities and challenges. Leaders who don’t understand at least the fundamentals of information systems will be at a strategic disadvantage. This course provides broad coverage of technology concepts and trends underlying current and future developments in information technology, and fundamental principles for the effective use of computer-based information systems. There will be a special emphasis on manufacturing. Information Systems topics that will be covered include networks and distributed computing, including the World Wide Web, hardware and operating systems, software development tools and processes, relational databases, security and cryptography, enterprise applications, B2B, the semantic web and electronic commerce. Sloan LFM students with an interest in Information Systems are encouraged to register for this course.
This resource is a video abstract of a research paper created by …
This resource is a video abstract of a research paper created by Research Square on behalf of its authors. It provides a synopsis that's easy to understand, and can be used to introduce the topics it covers to students, researchers, and the general public. The video's transcript is also provided in full, with a portion provided below for preview:
"New research urges accounting professionals to rethink retail in the face of thriving e-commerce Driven by technology, online shopping is booming in China As retailers and consumers grow farther apart, consumer experience – not product quality – is king Marketing efforts now focus on integrating online and offline stores and boosting convenience but the impact of these changes on retailers has remained unclear Now, researchers have examined these practices using the “Double 11” online shopping festival in China as a case study Incentives like deposit expansion and store-wide coupons led to increased sales but tracking revenue from online sales was difficult Additionally, logistics and business models were disrupted by accounting challenges New strategies are clearly needed, such as reconsidering the role of offline stores These findings could be critical to existing and future online retailers Xiong et al..."
The rest of the transcript, along with a link to the research itself, is available on the resource itself.
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