- Subject:
- Business and Communication
- Level:
- Community College / Lower Division
- Tags:
Unit 1
What is Marketing?
Lesson 1
Why it Matters
Lesson 2
Marketing Defined
Lesson 3
Marketing in Action
Lesson 4
The Marketing Concept
Lesson 6
How Organizations Use Marketing
Lesson 7
The Value of Marketing
Lesson 8
Putting it Together