Business and Communication
Community College / Lower Division
  • SDC
  • Tennessee SDC

    Education Standards

    Statewide Dual Credit Principles of Marketing

    Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations, and other learning activities introduce students to the principles of marketing. Unlike some marketing texts that treat digital marketing as an add-on, these course materials incorporate the use of data, digital communications, and digital marketing strategies throughout the course, reflecting modern marketing in practice.


    Unless otherwise noted, Statewide Dual Credit Principles of Marketing has been remixed from "Principles of Marketing" by Lumen Learning and is licensed

    Unit 13
    Promotion: Integrated Marketing Communication (IMC)