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BUS 105 - Social Media Marketing
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CC BY-NC
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This book is part of the college course BUS 105 Social Media Marketing currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media marketing content which can be accessed by enrolling in BUS 105 Social Media Marketing offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course BUS 105 Social Media Marketing at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.

Subject:
Business and Communication
Communication
Management
Marketing
Material Type:
Full Course
Textbook
Author:
Scot Trodick
Date Added:
09/09/2023
BUS 202: Professional Customer Service
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CC BY
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Provides student with knowledge of customer service and the fundamental abilities and strategies leading to successful customer service in any type of organization.

Subject:
Business and Communication
Material Type:
Full Course
Author:
Charlene Klingel
Date Added:
12/04/2023
Business Administration: Personal Finance Syllabus
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CC BY-NC-SA
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Business Administration: Personal Finance Syllabus

BA 218

COURSE DESCRIPTION: Students develop personal financial skills to help them make informed
and smart monetary decisions.

COURSE OBJECTIVES: The successful student will be able to demonstrate the following skills:
 Personal budgeting techniques.
 Knowledge of banking practices and typical fee structures as they relate to the student’s
personal finances including bank reconciliation.
 Knowledge of consumer credit including the value of credit scores and interest rates as
it applies to personal debt.
 Knowledge of the decision variables when making major purchase decisions.
 Knowledge of investing and how to maximize retirement plan decisions.

Subject:
Business and Communication
Finance
Material Type:
Syllabus
Author:
Carla Moha
Date Added:
03/08/2021
Business Applications
Unrestricted Use
CC BY
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This is the complete  course for Business Applications. The content consists of lectures, templates and instructions to create a stratgeic business plan.

Subject:
Management
Material Type:
Full Course
Author:
Amy Caponetti
Brandi Funk
Samira Abdalla
Stephanie Gillespie
Date Added:
01/16/2023
Business Communication For Success
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CC BY-NC-SA
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Business Communication for Success 2021 edition provides the definitions for key words and concepts that include: Effective Business Communication, Delivering Your Message, Understanding Your Audience, Effective Business Writing, Writing Preparation, Revising and Presenting Your Writing, Informative Presentations, Recommendation Report, Business Writing Using Memos, Developing Business Presentations: The Outline and PowerPoints, Nonverbal and Verbal Speech Delivery Skills, Organization and Outlines Using APA Formatting, and Presentations to Inform (Teach).

Subject:
Business and Communication
Communication
Material Type:
Textbook
Author:
George Grunfeld
Date Added:
04/22/2021
Business Ethics: Corporate and Personal
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CC BY-NC-SA
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Ethics is an integral part of both corporate and personal world. This book comprises of 10 critical chapters on ethics. This book is designed to meet the requirements of a single semester of ethics course and includes case studies, video links and application scenarios that can help students with understanding the concepts.

Subject:
Business and Communication
Material Type:
Full Course
Author:
Suganya Sankaranarayanan
Date Added:
12/17/2020
Business Fundamentals
Unrestricted Use
CC BY
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Designed to introduce students to the essential concepts of business and other organizations. Focus is on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations when it is appropriate to do so.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Global Text Project
Author:
Donald J. McCubbrey
Date Added:
01/01/2009
Business Law and Ethics
Unrestricted Use
CC BY
Rating
0.0 stars

Law, in its simplest form, is used to protect one party from another. For instance, laws protect customers from being exploited by companies. Laws protect companies from other companies. Laws even protect citizens and corporations from the government. However, law is neither perfect nor all encompassing. This course will introduce the student to the laws and ethical standards that managers must abide by in the course of conducting business. Laws and ethics almost always shape a company's decision-making process; a bank cannot charge any interest rate it wants to charge that rate must be appropriate. By the end of this course, the student will have a clear understanding of the legal and ethical environment in which businesses operate. Upon successful completion of this course, the student will be able to: Identify sources of law in the United States; Describe the function and role of courts in the US legal system; Differentiate litigation from methods of alternative dispute resolution; List the elements of the major torts; List the essential elements of a valid contract; Describe how a contract can fail; Summarize the remedies available for breach of contract; Distinguish between real and personal property; Identify the various interests in real property and how they pass; Identify the requirements to hold various rights under intellectual property laws; Analyze the impact of the digital era on intellectual property rights; Distinguish between at-will employment and contractual employment; Identify laws that generally regulate the employer-employee relationship; Identify criminal acts related to the business world; Define white collar crime; Describe the various forms of business organization; Identify the major laws regulating business in the United States; Identify major ethical concerns in business today. (Business Administration 205)

Subject:
Business and Communication
General Law
Law
Material Type:
Assessment
Full Course
Lecture
Reading
Syllabus
Textbook
Provider:
The Saylor Foundation
Date Added:
11/10/2011
Business Model Innovation
Unrestricted Use
Public Domain
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0.0 stars

What is Business Model Innovation? This video describes the process in which an organization adjusts its business model.

Subject:
Business and Communication
Material Type:
Lesson
Author:
Los Angeles Pacific University
Date Added:
06/30/2021
CIMW 207 - Social Media & Web Fundamentals
Conditional Remix & Share Permitted
CC BY-NC
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This book is part of the college course CIMW 207 Social Media and Web Fundamentals currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media and web fundamentals content which can be accessed by enrolling in CIMW 207 Social Media and Web Fundamentals offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course CIMW 207 Social Media and Web Fundamentals at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.

Subject:
Business and Communication
Communication
Computing and Information
Management
Marketing
Material Type:
Full Course
Textbook
Author:
Scot Trodick
Date Added:
10/23/2023
Consumer Behavior
Conditional Remix & Share Permitted
CC BY-NC-SA
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Syllabus for a course that addresses why people buy as the foundation for developing concepts for meeting consumer needs through selling, advertising, distribution and related activities. This course uses an open textbook, Consumer Behavior, from the National Programme on Technology Enhanced Learning (NPTEL).

Subject:
Business and Communication
Marketing
Material Type:
Syllabus
Provider:
Springfield Technical Community College
Date Added:
10/03/2019
Customer Centric Strategy, 2nd Edition – Simple Book Publishing
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CC BY-NC-SA
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Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
eCampusOntario
Author:
Kerri Shields
Date Added:
01/07/2024
D-Lab: Supply Chains
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CC BY-NC-SA
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This course introduces concepts of supply chain design and operations with a focus on supply chains for products destined to improve quality of life in developing countries. Topics include demand estimation, capacity planning and process analysis, inventory management, and supply chain coordination and performance. We also cover issues specific to emerging markets, such as sustainable supply chains, how to couple product design with supply chain design and operation, and how to account for the value-adding role of a supply chain. A major aspect of class is the student projects on supply chain design or improvement.

Subject:
Applied Science
Engineering
Environmental Science
Material Type:
Full Course
Date Added:
07/14/2022
E-Commerce and E-Business
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CC BY-NC-SA
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Electronic commerce (e-commerce) and electronic business (e-business) are vital to business. E-commerce is one of the core courses in the management information systems (MIS) curriculum. It explains the business practices in the information technology era. The course also introduces the tools that can be applied to e-commerce project development. Information technology has become a commodity, and the e-commerce course has become a widely accepted business elective course forall business majors.The objective of this textbook is to help business students understand the concept of e-commerce and e-business and develop practical skills of e-commerce project development. Upon completion of the course, students will understand e-commerce and e-business, and be able to develop an e-commerce project. This resource was supported by funding from the OER Creator Program at UMass Dartmouth. 

Subject:
Business and Communication
Electronic Technology
Material Type:
Textbook
Author:
Shouhong Wang
Date Added:
09/29/2023
ESU 16 Business - Appreciation Letter
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CC BY-NC-SA
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This template is meant to be a guide for Nebraska ESU 16 Business Teachers when creating Lessons of Instruction. Headings and/or topics not included in the lesson plan should be marked N/A.

Subject:
Education
Material Type:
Activity/Lab
Assessment
Homework/Assignment
Lesson
Lesson Plan
Teaching/Learning Strategy
Unit of Study
Date Added:
02/17/2020
ESU 16 Business-Identity Theft
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CC BY-NC-SA
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This template is meant to be a guide for Nebraska ESU 16 Business Teachers when creating Lessons of Instruction. Headings and/or topics not included in the lesson plan should be marked N/A.

Subject:
Education
Material Type:
Activity/Lab
Assessment
Homework/Assignment
Lesson
Lesson Plan
Teaching/Learning Strategy
Unit of Study
Date Added:
02/17/2020
ESU 16 Business Lesson Plan Template
Conditional Remix & Share Permitted
CC BY-NC-SA
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This template is meant to be a guide for Nebraska ESU 16 Business Teachers when creating Lessons of Instruction. Headings and/or topics not included in the lesson plan should be marked N/A.

Subject:
Education
Material Type:
Activity/Lab
Assessment
Homework/Assignment
Lesson
Lesson Plan
Teaching/Learning Strategy
Unit of Study
Date Added:
02/12/2020