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The Language of Advertising: 9 persuasive techniques

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Engage students in the analysis of the persuasive written language of advertisements. Students will have to recognize some language techniques used in advertising, match the techniques to some printed ads and create slogans, using such techniques. Subject: English Language, Reading Foundational Skills, Writing Foundational Skills Level: secondary education Material Type: Classroom Activity Provider:Terezinha Marcondes Diniz Biazi - State University of Campinas -UNICAMP/BRAZILMidwest State University –UNICENTRO/BRAZIL

Material Type: Lesson Plan

Author: Terezinha Marcondes Diniz Biazi

How to Set Up An Art Cart

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How to Set Up An Art Cart A Copyrighted Article Re-posted with Permission from Shelley Klammer http://www.expressiveartworkshops.com/how-to-start-your-own-art-program/how-to-set-up-an-art-cart/ The following is a list of items that you may want to use when setting up an art cart for institutional and medical settings such as hospitals and care homes. I work in a hospital setting with the older adults so I include a variety of pre- prepared projects on my cart, as well as materials for spontaneous art making. Some elders with dementia need a great deal of assistance and some like to paint within pre-drawn lines. Others prefer to work utterly spontaneously. Your art cart will look different than mine but I will share some of the materials and projects that I use with you here.

Material Type: Activity/Lab, Interactive, Lesson Plan

Author: NDE Digital Learning

Art and Ecology

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Artists are often particularly keen observers and precise recorders of the physical conditions of the natural world. As a result, paintings can be good resources for learning about ecology. Teachers can use this lesson to examine with students the interrelationship of geography, natural resources, and climate and their effects on daily life. It also addresses the roles students can take in caring for the environment. Students will look at paintings that represent cool temperate, warm temperate, and tropical climates. In this lesson students will: Identify natural resources found in particular geographic areas; Discuss ways in which climate, natural resources, and geography affect daily life; Apply critical-thinking skills to consider the various choices artists have made in their representations of the natural world; Make personal connections to the theme by discussing ways they can be environmental stewards; Identify natural resources found in particular geographic areas; Discuss ways in which climate, natural resources, and geography affect daily life; Apply critical-thinking skills to consider the various choices artists have made in their representations of the natural world; Make personal connections to the theme by discussing ways they can be environmental stewards.

Material Type: Activity/Lab, Assessment, Diagram/Illustration, Lesson Plan

Mona Lisa Fact or Fiction

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Mona Lisa Fact or Fiction A Copyrighted Activity Re-Posted with Permission from Cheryl Trowbridge www.teachkidsart.net Objectives: The participants will be introduced to interesting facts surrounding the painting of the Mona Lisa Audiences: This lesson is perfect for anyone, regardless of age, who is interested in learning more about art and history. Use Cheryl’s wonderful plan with your group and consider using her format to explore other art, traditions, cultures, artists and subjects. We are all enriched when we are life-long learners.

Material Type: Lesson, Lesson Plan

Author: NDE Digital Learning

The Civil War in Art:

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"The Civil War in Art: Teaching and Learning through Chicago Collections" is intended to help teachers and students learn about the Civil War—its causes and effects—and connect to the issues, events, and people of the era through works of art. Web resource explores the Civil War through over 120 zoomable images from Chicago collections, with text and questions for students. The site presents essays about: The Civil War and American visual culture, the causes of the war, the military experience, emancipation and the meaning of freedom, the northern homefront, Lincoln, and remembering the war. Other resources include classroom projects for teacher use, an in-depth glossary of art and historical terms, and links to additional Civil War resources.

Material Type: Diagram/Illustration, Lesson Plan, Primary Source, Reading

Annora Brown Postage Stamp

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This series of lessons provides an overview of what is a postage stamp and its history within Canada. Students then learn about the life and art of the Alberta artist Annora Brown. Nearly 200 of her wildflower paintings are held by the Glenbow Museum in Calgary.Once students know more about stamps and the art of Annora Brown, they may create their own postage stamps. Secondly, they learn about writing persuasive letters and are asked to write to the Canada Post Office requesting a series of stamps based on the wildflower paintings of Annora Brown.

Material Type: Lesson Plan

Authors: Connie Blomgren, Emily Metherel

The New Mad Men

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“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.

Material Type: Lesson

Becoming a Fashion Jewelry Entrepreneur: Trends, Design, and Budgeting

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In this lesson, learners will use creativity as they think about future business decisions and activities, including creating a budget and calculating the price points of different jewelry pieces. Targeted skills for this lesson include career, life, entrepreneurship, and employability. The learners will describe five modern trends of fashion jewelry in the region, country and worldwide, calculate the price point, and design an original piece of jewelry. This lesson was designed for one, sixty-minute, class period but can be adjusted. The learners in this lesson are presumed to be young women or men, ages 15-18, in a secondary classroom. The lesson can be a part of math, art, or business courses. Significantly, the author licensed this lesson to be reused and modified to meet the needs of any users.

Material Type: Activity/Lab, Homework/Assignment, Lecture Notes, Lesson, Lesson Plan

Author: Eulalia Gallegos

Ben Franklin: Highlighting the Printer

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Students will learn that money is an invention. They will read and analyze an essay focusing primarily on one aspect of Ben Franklin's life his work as a printer and how he was an inventor and entrepreneur who also promoted the use of currency in the United States. Students will cite specific textual evidence regarding problems and solutions and will answer questions and complete a timeline. By using evidence and information gleaned from text, students will write a fictitious social media post defending the selection of Ben Franklin's portrait for the $100 note.

Material Type: Lesson, Lesson Plan, Reading

What Is a Robot?

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This lesson introduces students to the major characteristics of robots. The associated activity uses the LEGO MINDSTORMS(TM) NXT system as an example. Before studying robots in more detail, it is important for students to consider the many items they encounter in their daily lives that are robots so they can explore ways engineers can utilize robotics to solve problems in everyday life.The activity also serves as an introduction to the LEGO NXT system so that students may utilize it as an educational tool in subsequent lessons and activities.

Material Type: Lesson Plan

Author: Ajay Nair

What Is Bluetooth?

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Students learn about electrical connections, how they work and their pervasiveness in our world. They consider the usefulness of wireless electrical connections for connecting electrical devices. Morse code is introduced as a communication method that takes advantage of on/off states to transmit messages by electrical bursts sent via wires, light or sound. They learn the Morse code rules and translate a few phrases into Morse code. Specifically, they learn about a wireless connection type known as Bluetooth that can be used to control LEGO robots remotely from Android devices, which leads into the associated activity.

Material Type: Lesson Plan

Authors: Pranit Samarth, Riaz Helfer, Sachin Nair, Satish S. Nair

What Is Electricity?

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Students are introduced to the concept of electricity by identifying it as an unseen, but pervasive and important presence in their lives. They are also introduced to the idea of engineers making, controlling and distributing electricity. The main concepts presented are the science of electricity and the careers that involve an understanding of electricity. Students first review the structure of atoms and then learn that electrons are the particles behind electrical current and the motivation for electron movement. They compare conductors and insulators based on their capabilities for electron flow. Then water and electrical systems are compared as an analogy to electrical current. They learn the differences between static and dynamic forms of electricity. A PowerPoint(TM) presentation is included, with review question/answer slides, as well as assessment handouts to practice using electricity-related terms through storytelling and to research electricity-related and electrical engineering careers.

Material Type: Lesson Plan

Authors: Andrew Palermo, Cristian Heredia, Lauren Jabusch

Remix

Kitchen Equipment 101

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Students will learn where various pieces of kitchen equipment are in the lab space, create digital posters to learn more about a single piece of equipment, & watch poster presentations to learn how to properly & safely use different pieces of equipment.

Material Type: Activity/Lab, Lesson, Lesson Plan

Author: Chelsey Greene