Social Media Marketing 101


Terms to Know


Social Media 

Websites and applications that enable users to create and share content or participate in social networking. 

Facebook 

A social media site, known for sharing photos, videos, and group pages. 

Twitter 

 A micro-blogging site, 280-character limit called a tweet. 

Instagram 

A photo and video sharing site, caption character limit: 2,200 characters. Instagram hashtag limit: 30 hashtags. Instagram bio character limit: 150 characters. 

Post/Content 

A picture, video, or written message 

(#) Hashtag 

Used to index or mark a word or phrase for filtering and draws attention by promoting or organizing a concept, topic, or term. 

Engagement 

Anytime a user likes, comments, or follows a specific post. 


Basics Review

If you're all set, proceed to the next lesson. 


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