Social Media Marketing 101
Introduction to Instagram for Business
Textual description of Instagram for business social media marketing
Knowledge Check. Let's see what you have learned:
1. How can Instagram benefit your business?
A) It can make you a Ninja.
B) It allows each business user to make a connection with its followers.
C) You can talk about other businesses.
If you chose answer B, you are correct! Instagram helps you connect with customers and expand your business. It can also help you increase your business revenue by building your brand. It is important to tell your story. Give followers the inside story about your company.
2. How can you better reach your clients?
A. Go door-to-door.
B. Reach your clients by getting real-time information about how your followers interact with your posts.
C. Send 1000's of direct messages to your followers.
If you chose answer B, you are correct. You can reach your followers through captivating photos, videos, and captions. Through your business account, you can get real-time metrics on how your stories and promoted posts perform throughout the day. Going door-to-door might get your steps in for the day, but adding information about your company like business hours, location, and phone number to your profile will make your business accessible to your followers. While direct messaging is a great way to show off your top of the line customer service, too much of a good thing is just too much.
3. What can you add to a post?
A. Over 3,000 characters.
B. You can include over 30 hashtags to your post.
C. You can add up to 10 photos or videos. You can also create a collage in the app.
If you chose answer C, you are correct. Whatever combination of up to 10 photos and videos you choose to include in your Instagram post, keep your content true to your business mission statement. While you can add up to 2,200 characters, Instagram recommends that you keep your posts to 125 characters if you want to keep all of your post in the feed of your followers. You can include up to 30 hashtags to a post. Hashtags make your content searchable and can add followers to your profile, but no more than 30.