This book is part of the college course BUS 104 Business Communication currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original business communication content and activities which can be accessed by enrolling in BUS 104 Business Communication offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course BUS 104 Business Communication at Saddleback College will provide full access to all materials and activities or the content can be obtained directly from Bishop Publishing.

This course provides a critical analysis of mass media in our culture. Various types of media such as books, films, video games, and online interactions will be discussed and reviewed. This course will also evaluate how information and ideas travel between people on a large scale.

During the Fall 2017 semester, Dr. Daniel Hunt participated in the Worcester State University Library OER initiative. In CM 100 Intro to Mass Communication, a free textbook was adopted which replaced a popular textbook that costs app. $120 when purchased new. Adoption of the free textbook was compared to use of the more expensive textbook in previous semesters. The results indicate that the free resource can easily be used in place of more costly mass media textbooks. Compared to previous sections of this course, it appeared that class participation increased, the quality of written assignments improved, and exam scores were higher. The results of this initiative will be shared with other faculty that teach Intro to Mass Communication.

This class is a global survey of the great transformation in history known as the "Industrial Revolution." Topics include origins of mechanized production, the factory system, steam propulsion, electrification, mass communications, mass production and automation. Emphasis on the transfer of technology and its many adaptations around the world. Countries treated include Great Britain, France, Germany, the US, Sweden, Russia, Japan, China, and India. Includes brief reflection papers and a final paper.

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.