Updating search results...

Search Resources

5 Results

View
Selected filters:
  • Western Sydney University
Academic Skills Pocketbook
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

A Library guide to success at university

Short Description:
There is so much to learn when you start university. This book will focus on the most important academic skills you'll need to get started, leaving sufficient 'room' for actual learning and reducing your cognitive load. This book aims to give you a quick understanding of these skills which you can then apply within your area of study. This book aligns to UN Sustainable Development Goal 4 – Quality Education supporting inclusive and affordable access to higher educational resources.

Long Description:
There is so much to learn when you start university. This book will focus on the most important academic skills you’ll need to get started, leaving sufficient ‘room’ for actual learning and reducing your cognitive load. This book aims to give you a quick understanding of these skills which you can then apply within your area of study.

This book aligns to UN Sustainable Development Goal 4 – Quality Education supporting inclusive and affordable access to higher educational resources.

Word Count: 7760

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Career and Technical Education
Education
Environmental Studies
Material Type:
Textbook
Provider:
Western Sydney University
Author:
Ashleigh Watson
Linda Thornely
Richard Scharges
Susan Mcglynn
Date Added:
02/15/2023
Customer Insights
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Autumn 2022 Edition

Short Description:
This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature. This activity is aligned with SDG4 – Quality Education and SDG10 - Reduced Inequalities.  NewParaThis first edition is running concurrently with Customer Insights. Second Edition.

Long Description:
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective. This first edition is running concurrently with Customer Insights. Second Edition https://oercollective.caul.edu.au/customer-insights/

Word Count: 41271

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Career and Technical Education
Environmental Studies
Information Science
Management
Material Type:
Textbook
Provider:
Western Sydney University
Date Added:
02/01/2022
Customer Insights
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

Second Edition

Short Description:
This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature.

Long Description:
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

Word Count: 42069

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
Western Sydney University
Author:
Dr Aila Khan
Dr Munir Hossain
Dr Sabreena Amin
Jacki Montgomery
Siddharth Jain
Date Added:
03/13/2023
Sports Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

An Australian Perspective

Short Description:
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.  NewParaReference: Richards, J 2023, Sports Marketing: An Australian Perspective, Western Sydney University, Kingswood, viewed [DD Month YYYY], Pressbooks.NewParaShare this online: Check out this great #opentextbook on Sports Marketing: An Australian Perspective by Jessica Richards https://doi.org/10.26183/yy8m-px66 @westernsydneyuniversity #oer

Word Count: 24532

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Career and Technical Education
Environmental Studies
Finance
Material Type:
Textbook
Provider:
Western Sydney University
Author:
Dr Jessica Richards
Date Added:
07/03/2023
WSU Library Open Textbook Style Guide
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Word Count: 8856

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Computer Science
Material Type:
Textbook
Provider:
Western Sydney University
Date Added:
11/29/2022