Anna McCollum
Material Type:
High School, Community College / Lower Division
Creative Commons Attribution

Putting it Together

Putting it Together


Image Title: Samarth1612, CC BY-SA 4.0 , via Wikimedia Commons

Provided by: Lumen Learning. License: CC BY: Attribution

Putting It Together: Marketing Plan

Having taken an entire course and developed your own marketing plan, you’re well on your way to being an expert student of marketing. Who knows? This could be the start of an exciting career path in business or nonprofit organizations or maybe in the marketing industry itself.

While the experience of developing and presenting a marketing plan for a class may seem far removed from the “real thing,” rest assured that the key elements, structure, and basic layout of your plan aren’t contrived at all. We’ve included an example of a real marketing plan for a small company in Redmond, Oregon—The Boulder Stop—so you can see what one looks like. The information is presented in the same format as the template you’ve already seen, so it’s a good resource for you to examine as you work to improve your own plan. It may just remind you, too, of how far you’ve come, how much you’ve learned, and what’s possible now that the world of marketing is so much less mysterious to you.


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CC licensed content, Original

  • Putting It Together: Marketing Plan. Provided by: Lumen Learning. License: CC BY: Attribution