Short Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Long Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

Word Count: 23734

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Words of Wisdom can come from anyone. In this text we discuss topics ranging from "Are Humans good by nature?" to "Is there a God?" to "Do I have the right to my own opinion?" Philosophy is the study of wisdom, and can emerge in our conversations in places like social media, in school, around the family dinner table, and even in the car. The text uses materials that are 2,500 years old, and materials that were in the news this year. Wise people come in all shapes and types, and from every culture on earth. We have poetry and folktales, sacred writings and letters. Dialogues and interviews, news columns, podcasts, Ted Talks, You Tube recordings and even comedy are all a part of the content in this text.You will be most successful using this collection this on line.

Noba is a high-quality, flexibly structured digital introduction to psychology resource for higher-ed classrooms and virtual classrooms. Noba consists of nearly 90 short (2500-4000 word) chapters authored by leading instructors and researchers including 7 winners of the William James Award. Chapters are organized in familiar categories (Development, Learning & Memory, Personality, etc.) for easy reference. All Noba materials are licensed through Creative Commons under the CC BY-NA-SA license terms.

The Noba website allows anyone to combine chapters in any order to create unique psychology textbooks to suit virtually any curriculum. In addition to allowing users to build their own customized collections, Noba provides a series of "Ready-Made" digital textbooks curated from the Noba chapters to conform to the scope and sequence of some of the most commonly taught 100/200-level psych courses (Intro-to-Psych, Psych as a Biological Science, Psych as a Social Science, etc.). The Ready-made books can also be edited to add or remove chapters, or sections so that they better conform to the specific course an instructor will teach.

Custom-made books, Ready-made books, or even individual chapters can be used online, downloaded as PDFs or shared withe learners via email and social media using easy-share tools built in to the website.