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Launch! Advertising and Promotion in Real Time
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CC BY-NC-SA
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Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Amit Nizan
Lisa Cornell
Michael Solomon
Date Added:
01/01/2009
Launching Digital Writing in the Elementary Classroom
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CC BY
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Launching Digital Writing in the Elementary Classroom tells the stories of seven teachers who were willing to take risks and venture into new territory by integrating technology into their workshops in meaningful ways.

Subject:
Education
Educational Technology
Material Type:
Full Course
Textbook
Provider:
Ohio State University
Provider Set:
Pressbooks
Author:
Julie Johnson
Date Added:
01/01/2017
Law 101: Fundamentals of the Law
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CC BY
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Law 101: Fundamentals of Law, New York and Federal Law is an attempt to provide basic legal concepts of the law to undergraduates in easily understood plain English. Each chapter covers a different area of the law. Areas of law were selected based on what legal matters undergraduates may typically encounter in their daily lives. The textbook is introductory by nature and not meant as a legal treatise.

Subject:
Law
Material Type:
Textbook
Provider:
Milne Publishing
Author:
Michael H. Martella
Date Added:
06/28/2019
Law School Materials for Success
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CC BY-NC-SA
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The first year of law school is, for many people, one of the most significant transitions of their adult life. Law school demands a lot as it helps you make the transition from your prior identity as student (or as some other occupational role) to your new identity as an attorney. To meet the demands of law school, it is often helpful to have the big picture before you begin – a sense of what it is you are trying to do as you prepare for classes, participate in those classes, review and prepare for exams, take exams, and then begin the cycle once again.

Law School Materials for Success is designed to give you the essentials of that process. It is purposefully brief – most law students do not have the time for an extensive examination of the study of law school. Rather, they need a source for some basic, critical advice and some pointers on where to go for more if necessary. That is what this book and the accompanying podcasts are designed to provide.

Subject:
Law
Material Type:
Textbook
Provider:
Center for Computer Assisted Legal Instruction (CALI)
Provider Set:
The eLangdell Bookstore
Author:
Barbara Glesner Fines
Date Added:
07/10/2019
Law for Entrepreneurs
Unrestricted Use
CC BY
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This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

Subject:
Business and Communication
General Law
Law
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Daniel Warner
Don Mayer
George Siedel
Jethro Lieberman
Date Added:
01/01/2012
Law of Commercial Transactions
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CC BY-NC-SA
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Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Daniel Warner
Don Mayer
George Siedel
Jethro Lieberman
Date Added:
01/01/2012
The Law of Trusts
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CC BY-SA
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The use of testamentary trusts is becoming an important part of estate planning. As a result, students who want to make a living as probate attorneys will need to know how trusts fit into estate planning. In addition, bar examiners realize that it is important for students to have a basic knowledge of trust law. That realization will result in bar examination questions that test that knowledge. This book is designed for use as a supplementary text for a course on wills and trusts and the primary text in a seminar or course exploring the law of trusts.

Subject:
Law
Material Type:
Textbook
Provider:
Center for Computer Assisted Legal Instruction (CALI)
Provider Set:
The eLangdell Bookstore
Author:
Browne C. Lewis
Date Added:
12/03/2019
Law of Wills
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CC BY-NC-SA
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The purpose of this casebook is to train law students to think and act like probate attorneys. This book is meant to be used in conjunction with the author's book on the law of trusts. This book's focus is problem-solving and legal application; the book includes numerous problems, so law students can learn to apply the law they learn from reading the cases. It also contains collaborative learning exercises to encourage students to engage in group problem-solving. The book is divided into three parts to reflect the main types of issues that students will encounter if they practice probate law. The book's organization mirrors the manner in which probate law is practiced in the real world.

The book starts with an examination of the intestacy system because the majority of people die without executing a will. Therefore, most of the legal issues a probate lawyer faces center around the intestacy system. Unlike the typical wills casebook, this book provides a detailed discussion of the intestacy system. A chapter on ethics is included because probate attorneys encounter ethical issues that are different from attorneys practicing in other areas of law.

The second part of the book includes an exploration of the testacy system. It is arranged so professors can lead students from the client interview to the will execution. The first three chapters of this section deal with issues that directly impact the existence of the inheritance system. It analyzes a person's ability to control the disposition of his or her property after death. This serves as the students' first introduction to the power of the “dead hand”. These chapters are included to start a public policy discussion about the rights of the dead, the right of heirs, and the necessity of an inheritance system. I tell my students that, when executing a will, they must think of the ways that it can be contested. In addition, I tell them that a will can be contested on two fronts-an attack on the testator and an attack on the will. Two chapters in this part highlight the ways that the testator's ability to execute a valid will may questioned.

The final chapters in this unit show the issues that can be raised to dispute the validity of the will. They also explain the different types of wills that are available. The final part of the book deals with non-probate transfers. These chapters are included to show students the other devises that people can use to distribute their property. That knowledge is important because the majority of people use these procedures to transfer their property. At the end of the semester, my students have to draft a will based upon a fact pattern that I give them. I intentionally include non-probate property in order to see if they will attempt to distribute that using the will.

Subject:
Law
Material Type:
Textbook
Provider:
Center for Computer Assisted Legal Instruction (CALI)
Provider Set:
The eLangdell Bookstore
Author:
Browne C. Lewis
Date Added:
12/02/2019
Le Littéraire dans le quotidien
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CC BY
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Le Littéraire dans le quotidien is an open textbook for use in French courses. The Literary in the Everyday represents a new pedagogical approach to reading and writing at the lower levels and is applicable to all languages. Teachers of foreign languages besides French can read about the approach in the Teacher's Guide. Go to Google Drive for individual chapters. Additionally, the Foreign Languages & The Literary in the Everyday (FLLITE) Project, a joint initiative of COERLL and CERCLL, two national foreign language resource centers, offers open resources for professional development in the publication of CC licensed FLLITE lessons in any language. Go to the FLLITE website for the lesson archive.

Subject:
Arts and Humanities
Languages
Material Type:
Textbook
Provider:
University of Texas at Austin
Provider Set:
COERLL
Author:
Joanna Luks
Date Added:
11/14/2018
Leadership and Influencing Change in Nursing
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CC BY
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Short Description:
Leadership and Influencing Change in Nursing is designed for a single-semester introduction to the professional nurse’s leadership role as both a care provider and a formal leader. An assortment of authors with diverse nursing leadership roles across Saskatchewan and Canada have contributed to this textbook. These diverse voices are focused on providing student nurses with the foundational tools, techniques, and knowledge required to empower them to meet the leadership challenges found within the incessantly changing Canadian health care environment. Additional resources available on https://www.uregina.ca/oer-publishing/index.html.

Long Description:
Leadership and Influencing Change in Nursing is designed for a single-semester introduction to the professional nurse’s leadership role as both a care provider and a formal leader. Nursing students will take this course in their third year as they prepare to assume a professional nursing role within the clinical health care environment. An assortment of authors with diverse nursing leadership roles across Saskatchewan and Canada have contributed to this textbook. These diverse voices are focused on providing student nurses with the foundational tools, techniques, and knowledge required to empower them to meet the leadership challenges found within the incessantly changing Canadian health care environment. Assembling this information using an online format allows for the material to be updated regularly so as to keep pace with the rapid expansion of knowledge.

The specific goals of this textbook are: to ensure the information is relevant to Saskatchewan nursing students, to tailor the content to nursing students’ needs for both practical knowledge and theoretical knowledge, to provide up-to-date evidence-informed content on nursing leadership, to thread Aboriginal content throughout the textbook, and to tailor the textbook to the curriculum.

The following additional resources are available: PowerPoint slides Video Introduction

Word Count: 98381

ISBN: 9780889775480

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Health, Medicine and Nursing
Material Type:
Textbook
Provider:
University of Regina
Author:
Joan Wagner
Date Added:
06/30/2018
Leadership and Management in Learning Organizations
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CC BY-NC-SA
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Short Description:
Leadership and Management in Learning Organizations is a comprehensive, online, open education resource available for students, educators, and administrators who would like to learn more about leadership and management within learning organizations.

Long Description:
Leadership and Management in Learning Organizations is a comprehensive, online, open education resource available for students, educators, and administrators who would like to learn more about leadership and management within learning organizations. From a classical to contemporary understanding of leadership and management, to learning principals and ethical implications, to teamwork and building a cohesive nature through diversity. Leadership and Management in Learning Organizations will provide a concise framework to allow reflection on these imperative topics.

Word Count: 56223

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Education
Higher Education
Material Type:
Textbook
Author:
Carson Babich
Clayton Smith
Mark Lubrick
Date Added:
10/25/2021
Leadership in Early Care and Education
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CC BY-NC-SA
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Short Description:
An introduction to the primary elements of leadership in early care and education settings. Topics covered include leadership skills, ethics, educator development, communication, conflict resolution, motivation, current issues and advocacy. Order a print copy: https://www.lulu.com/en/us/shop/taya-noland-and-dr-sally-gunyon-and-dr-maidie-rosengarden-and-dr-tammy-marino/leadership-in-early-care-and-education/paperback/product-9447w9.html?page=1&pageSize=4

Long Description:
Welcome to Leadership in Early Care and Education! We hope you find this text helpful, thought provoking, and affirming. We created this text to support learning in a couple of different. This text can be used from start to finish, or as modules that you (the instructor or the student) select based on your learning outcomes.

We created this text with these principles in mind: Anyone can be a leader at any time. Leadership is not title specific and the field of Early Care and Education needs leaders from diverse background, experiences, and expertise. Leadership has an inherent set of responsibilities and leaders need to understand what those are and how to navigate them. Diversity, equity, and inclusion are important topics and leadership should be grounded in them. Reflection is a key part of professional practice and should be encouraged and supported at all levels. It is important to represent a variety of contexts, individuals and scenarios. White space is important. How we interact with learning materials is important. We hope you will find our design effective.

Leaders in Early Childhood Education and K-12 Education exist at levels and take many different paths to leadership. Some receive formal education and while many find themselves in leadership roles because they have the most tenure. Most become leaders through a combination of education and experience – and all are woefully underprepared for what they experience.

These modules were designed to empower leaders at all levels and in any educational context. We realize that is a lofty goal and we felt it was important to aspire to ensure that all leaders could see themselves in the scenarios and strategies we share. We have been in leadership roles and know how challenging and complex leadership in education can be.

Order a print copy: https://www.lulu.com/en/us/shop/taya-noland-and-dr-sally-gunyon-and-dr-maidie-rosengarden-and-dr-tammy-marino/leadership-in-early-care-and-education/paperback/product-9447w9.html?page=1&pageSize=4

Word Count: 40530

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Early Childhood Development
Education
Management
Material Type:
Textbook
Author:
Dr Maidie Rosengarden
Dr Sally Gunyon
Dr Tammy Marino
Taya Noland
Date Added:
01/10/2022
Leading Change in Health Systems: Strategies for RN-BSN Students
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CC BY
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Short Description:
Leading Change in Health Systems: Strategies for RN-BSN Students is designed for practicing nurses pursuing a Bachelor of Science in Nursing. This book is focused on building upon previous knowledge, skills and attitudes Registered Nurses (RNs) related to leadership in healthcare systems. Readers will be able to apply the theoretical knowledge gained from this course in their clinical practice environment.

Long Description:
Leading Change in Health Systems: Strategies for RN-BSN Students

is designed for practicing nurses pursuing a Bachelor of Science in Nursing. This book is focused on building upon previous knowledge, skills and attitudes Registered Nurses (RNs) related to leadership in healthcare systems. Readers will be able to apply the theoretical knowledge gained from this course in their clinical practice environment.

Word Count: 32858

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Health, Medicine and Nursing
Material Type:
Textbook
Provider:
University of West Florida
Author:
Kathy Andresen
Date Added:
05/01/2023
Leading Innovation
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CC BY-NC-SA
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Short Description:
Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.

Word Count: 46438

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Architecture and Design
Arts and Humanities
Business and Communication
Management
Philosophy
Material Type:
Textbook
Provider:
Kerri Shields
Author:
Kerri Shields
Date Added:
03/03/2022
Leading with Cultural Intelligence
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CC BY-NC-SA
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Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work.

Preparing today's students to be effective leaders in their professional lives requires that they hone their cultural intelligence as it is vital to working inter- and intra-culturally in today's global economy. This unique ability to identify, recognize, and acknowledge the differences and similarities that exist between and among cultural groups and systems will set their leadership skills apart from the masses. And when applied, cultural intelligence can bridge the gap in cultural misunderstanding by creating awareness, knowledge, and patience of cultural norms and behaviors.

The purpose of Leading With Cultural Intelligence by Mia Moua is to outline the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Mai Moua
Date Added:
02/18/2015
Learning Analytics at the University of Minnesota
Unrestricted Use
CC BY
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Learn about learning analytics tools, resources, processes, and workflows currently available at the University of Minnesota.

Subject:
Applied Science
Business and Communication
Computer Science
Information Science
Mathematics
Material Type:
Textbook
Provider:
University of Minnesota Open Textbooks
Author:
Learning Analytics DiaLOG
Date Added:
03/09/2020
Learning Analytics in Higher Education: A Practical Guide
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CC BY-NC-SA
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Short Description:
The purpose of this project was to understand how postsecondary educators perceived the emergent technology of learning analytics and to create a best practices guide for those interested in implementing learning analytics at their institutions. To understand how different university stakeholders perceived the available metrics in a variety of learning management systems, we conducted an exploratory, mixed-methods study at a mid-sized Ontario university. Survey and focus group data were collected and analyzed to examine the perspectives of faculty instructors, students, administrators, and support staff of their familiarity and knowledge of learning analytics for teaching and learning, as well as their interpretations of graphic representations of student activity in LMSs. The findings suggest that educators recognize the potential of learning analytics for student support, report limited usability in current visualizations, and privacy and the ethics of using student data. It is hoped that this practical guide will assist users in going beyond superficial measures of course activity or incorrect interpretations of data to harness the power of learning analytic tools in teaching and learning in higher education.

Long Description:
The purpose of this project was to develop a practical guide for postsecondary educators to explore the potential of learning analytics for teaching and decision making. We conducted an exploratory, mixed-methods study investigating different university stakeholders’ perceptions of available metrics in a variety of learning management systems. Survey and focus group data were collected and analyzed to examine perspectives of faculty instructors, students, administrators, and support staff of available graphic representations and dashboards for teaching and learning. The findings indicated the potential of learning analytics to identify students in need of instructor intervention as well as concerns with privacy and the ethics of using student data, It is hoped that this practical guide will assist users in going beyond superficial measures of course activity or incorrect interpretations of data to harness the power of learning analytic tools in teaching and learning in higher education.

Word Count: 9520

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Education
Social Science
Material Type:
Textbook
Provider:
Fujita
Author:
Nobuko Fujita
Date Added:
05/15/2018
Learning Online
Unrestricted Use
CC BY
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0.0 stars

This guide will help you prepare for online learning success by introducing you to the online learning environments at Niagara College in addition to your role as a learner within them.As you come to understand yourself as an online learner, you will also be introduced to effective learning strategies: time management for online learners, information management, professional communication, etc.

Subject:
Education
Material Type:
Textbook
Provider:
eCampusOntario
Author:
Niagara College Libraries
Date Added:
12/14/2020
Learning Statistics with JASP
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CC BY-SA
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Learning Statistics with JASP is a free textbook covering the basics of statistical inference for beginners in psychology and related applied disciplines. It uses the free software package JASP. Written in a lively, conversational style, it provides the reader with a perfect balance of readability and rigor, and gives students a modern view of statistical inference in the psychological and behavioral sciences.

Subject:
Mathematics
Statistics and Probability
Material Type:
Textbook
Author:
Danielle J. Navarro
David R. Foxcroft
Thomas J. Faulkenberry
Date Added:
12/22/2021
Learning Statistics with R
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CC BY-SA
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Learning Statistics with R covers the contents of an introductory statistics class, as typically taught to undergraduate psychology students, focusing on the use of the R statistical software. The book discusses how to get started in R as well as giving an introduction to data manipulation and writing scripts.

Subject:
Applied Science
Computer Science
Mathematics
Statistics and Probability
Material Type:
Textbook
Provider:
Kwantlen Polytechnic University
Author:
Danielle Navarro
Date Added:
10/14/2020