Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Principles of Microeconomics is an adaptation of the textbook, Microeconomics: Markets, Methods, and Models by D. Curtis and I. Irvine, which provides concise yet complete coverage of introductory microeconomic theory, application and policy in a Canadian and global environment.

Principles of Microeconomics covers the scope and sequence of most introductory microeconomics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts.

Principles of Microeconomics for AP Courses covers the scope and sequence for a one-semester Advance Placement Microeconomics course. The book is on the example textbook list for the AP course here. The text also includes many current examples, including; the Keystone Pipeline, Occupy Wall Street, and debates over the minimum wage.

Short Description:
This book provides an overview of the field of natural language processing and recently developed methods, presuming only knowledge of computing with data structures.

Long Description:
This book allows a reader with a background in computing to quickly learn about the principles of human language and computational methods for processing it. The book discusses what natural language processing (NLP) is, where it is useful, and how it can be deployed using modern software tools. It covers the core topics of modern NLP, including an overview of the syntax and semantics of English, benchmark tasks for computational language modelling, and higher level tasks and applications that analyze or generate language. It takes the perspective of a computer scientist. The primary themes are abstraction, data, algorithms, applications and impacts. It also includes history and trends that are important for understanding why things have been done the way that they have.

Word Count: 70048

ISBN: 978-1-7376595-1-8

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

This set of study guides and homework materials was created for Principles of Physics II under a Round Six ALG Textbook Transformation Grant.

This set of study guides and homework materials was created for Principles of Physics I under a Round Six ALG Textbook Transformation Grant.

Principles of Social Psychology is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. For questions about this textbook please contact textbookuse@umn.edu

Have you ever had trouble teaching the various topics of social psychology and fitting them together to form a coherent field? Dr. Stangor felt like he was presenting a laundry list of ideas, research studies, and phenomena, rather than an integrated set of principles and knowledge. He wondered how his students could be expected to remember and understand the many phenomena that social psychologists study? How could they tell what was most important? It was then that he realized a fresh approach to a Social Psychology textbook was needed to structure and integrate student learning; thus, Principles of Social Psychology was born. This textbook is based on a critical thinking approach, and its aim is to get students thinking actively and conceptually Đ with a greater focus on the forest than the trees. Yes, there are right and wrong answers, but the answers are not the only thing. What is perhaps even more important is how students get to the answers Đ the thinking process itself. To help students better grasp the big picture of social psychology, and to provide you with a theme that you can use to organize your lectures, Dr. Stangor's text has a consistent pedagogy across the chapters.

The first International edition of this textbook provides students with an introduction to the basic concepts and principles of social psychology from an interactionist perspective. The presentation of classic studies and theories are balanced with insights from cutting-edge, contemporary research. An emphasis on real world examples and applications is intended to guide students to critically analyze their situations and social interactions in order to put their knowledge to effective use.

Short Description:
The first international edition of this textbook provides students with an introduction to the basic concepts and principles of social psychology from an interactionist perspective. The presentation of classic studies and theories are balanced with insights from cutting-edge, contemporary research. An emphasis on real world examples and applications is intended to guide students to critically analyze their situations and social interactions in order to put their knowledge to effective use. In 2022, 25 interactive H5P activities were added throughout the book.

Word Count: 274076

ISBN: 978-1-77420-193-0

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

The author of Principles of Sociological Inquiry: Qualitative and Quantitative Methods, Amy Blackstone, started envisioning this textbook while sitting in her own undergraduate sociology research methods class. She enjoyed the material but wondered about its relevance to her everyday life and future plans (the idea that one day she would be teaching such a class hadn't yet occurred to her).

Word Count: 9275

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Short Description:
This text is an attempt to compile the latest information available on how to teach and learn motor skills efficiently and effectively by following brain learning principles.

Word Count: 9355

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)

Word Count: 125050

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Windsor Studies in Argumentation Volume 6

Short Description:
We are pleased to publish this WSIA edition of Trudy’s Govier’s seminal volume, Problems in Argument Analysis and Evaluation. Originally published in 1987 by Foris Publications, this was a pioneering work that played a major role in establishing argumentation theory as a discipline. Today, it is as relevant to the field as when it first appeared, with discussions of questions and issues that remain central to the study of argument. It has defined the main approaches to many of those issues and guided the ways in which we might respond to them. From this foundation, it sets the stage for further investigations and emerging research.

Long Description:
We are pleased to publish this WSIA edition of Trudy’s Govier’s seminal volume, Problems in Argument Analysis and Evaluation. Originally published in 1987 by Foris Publications, this was a pioneering work that played a major role in establishing argumentation theory as a discipline. Today, it is as relevant to the field as when it first appeared, with discussions of questions and issues that remain central to the study of argument. It has defined the main approaches to many of those issues and guided the ways in which we might respond to them. From this foundation, it sets the stage for further investigations and emerging research.

This is a second edition of the book that is corrected and updated by the author, with new prefaces to each chapter.

Word Count: 140275

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

The Process of Research Writing is a web-based research writing textbook (or is that textweb?) suitable for teachers and students in research oriented composition and rhetoric classes.

The Process of Science Companion is composed of the following four books: Science Communication; Scientific Group Collaboration; Data Analysis, Statistics, and Experimental Design; Tools and Techniques. These resources provide support for students doing independent research.

The Process of Science Companion is composed of the following four books: Science Communication; Scientific Group Collaboration; Data Analysis, Statistics, and Experimental Design; Tools and Techniques. These resources provide support for students doing independent research.

Short Description:
Producción de Noticias Televisivas en Español en Estados Unidos de América es el primer Recurso Educativo Abierto (REA) dedicado exclusivamente al tema. Este REA expone la terminología empleada en las salas de redacción, facilita el entendimiento de la profesión y presenta ejemplos reales que conllevan al mejoramiento de la educación y la producción de noticias televisivas estadounidenses.

Word Count: 17565

ISBN: 978-1-64816-985-4

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)