More attractive people elicit more positive first impressions. This effect is called the attractiveness halo, and it is shown when judging those with more attractive faces, bodies, or voices. Moreover, it yields significant social outcomes, including advantages to attractive people in domains as far-reaching as romance, friendships, family relations, education, work, and criminal justice. Physical qualities that increase attractiveness include youthfulness, symmetry, averageness, masculinity in men, and femininity in women. Positive expressions and behaviors also raise evaluations of a person’s attractiveness. Cultural, cognitive, evolutionary, and overgeneralization explanations have been offered to explain why we find certain people attractive. Whereas the evolutionary explanation predicts that the impressions associated with the halo effect will be accurate, the other explanations do not. Although the research evidence does show some accuracy, it is too weak to satisfactorily account for the positive responses shown to more attractive people.

Oyster-Acidifying oceans dramatically stunt the growth of already threatened shellfish. This audio slideshow and video features scientists from Bodega Marine Lab and research on shellfish in Tomales Bay, CA.

Next generation sensors and a potential new ecosystem for marketing and advertising in augmented and virtual reality

Short Description:
Marketing is a competitive field that demands continuous improvement in the delivery of persuasive messaging to target audiences. The most recent successes in finding competitive advantage is achieved by professional marketers through technology. In this report, we will consider how Virtual Reality and Augmented Reality (AR/VR) will impact the marketing profession. We will review our research into the background of AR/VR, the sensor technologies that enable these advances, a review of the available hardware types, their positioning in the marketplace, and their use cases. We will then review current best practices in digital marketing as shared by key presenters at the 2017 University of New Hampshire Digital Marketing Conference. This will be the basis of a discussion about how AR/VR might embrace these current practices, cannibalize them, or depart from them to establish completely new methods. The new ecosystem driven by advances in VR and AR technology make a powerful new tool available to engage with their audiences at a new intense emotional and psychological level. We will discuss AR/VR’s evolving uses in entertainment, therapy, training and pornography. A review of risks is included. We conclude with analysis and projections for future use cases in social media, business practices, education, and for opportunities that may accrue to marketers because of AR/VR.

Long Description:
It’s 2017 and we stand upon the brink of another evolution in digital media. Since the first Turing architecture machine was invented to break codes in WWII, the ongoing technology evolution has led to a state of nearly ubiquitous computing, most recognizable in the form of modern smart phones. Stemming from the concurrent development in computing hardware and information processing, governments, businesses, and individuals created new marketplaces. These technologies established the ecosystem for the Internet and World Wide Web. Marketers and traditional marketing models adapted quickly to this ecosystem to the extent that digital marketing now dominates a typical marketing mix.

New technology innovations, known as Virtual Reality (VR) and Augmented Reality (AR), are developing at a rapid pace. The unique properties of fully immersive VR and situationally aware AR have great potential value to marketers seeking to engage and persuade consumers with impactful messaging. Marketers are starting to work with VR and AR as part of their toolbox for messaging. Its potential impact on existing marketing practices may turn out to be similar to what we have seen in the transition to digital marketing. In this report, we will describe AR/VR hardware technology and how it may enable new ecosystems to develop for marketing and advertising.

Word Count: 21293

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Urban Australia confronts numerous challenges in the 21st century: climate change, housing, transport, greenspace, social inequality, and governance, among them. While state and local governments wrestle with these issues, they are continent wide and require national leadership, direction and participation. As a highly urbanised country without a national approach to urban policy, Australia is an outlier.

Contributors to this book argue that this policy gap needs to be addressed. They ask: How have productive, sustainable and liveable cities so far been enhanced? Where have aspirations fallen short or produced negative outcomes? And what approaches are emerging to challenge existing and devise new urban policy settings?

In the face of ongoing crises and escalating change, the need for policy to quickly transform urban Australia is daunting. Problems, wicked in their complexity, require innovative, ethical solutions. This book offers new ideas that challenge policy orthodoxy.

This is a laboratory activity in which students will compare the amount of carbon dioxide in four different sources of gas and determine the carbon dioxide contribution from automobiles. They test ambient air, human exhalation, automobile exhaust, and nearly pure carbon dioxide from a vinegar/baking soda mixture.

The impact of natural disasters is made vivid in this video segment adapted from NOVA. A small town in Iceland, prepared for recurrent avalanches, is devastated when one takes a new and damaging path.

About 70% of our planet is covered by oceans and seas: large, full of life and mysterious.
They are a source of food, way of transportation, oxygen producer, and more.

But the sea is in danger: overfishing, plastic waste, acidification, species extinction.
We need to better understand the marine life and deal with it in a sustainable way, because our life is closely linked to the sea. If it is sick, we cannot stay healthy.

Production:
edeos - digital education
http://www.edeos.org/en

Ayurveda is the mother of all forms of modern medicine, from body work to surgery. Ayurveda is an ancient time tested method of holistic medicine that supports the individual in finding balance throughout their physiology leading to great levels of health s and happiness. It is well known that the oldest of all the sciences in the world is the science of life, Ayurveda. It is based entirely on herbs and herbal compounds. The scientific method of Modern Science is based on the principle of Observation, Hypothesis / anti-thesis, Experimentation and Proof. Present form of Ayurveda is the outcome of continued scientific inputs that has gone in to the evolution of its principles, theories and protocol of healthy living and disease management. In this paper an attempt has been done to highlight various plants of Ayurveda and their exploration in the scientific research. The evidences of effect of different Ayurvedic plant extracts, formulations (herbal product, bhasmas etc) by in vitro, in vivo studies and clinical trials is extremely helpful in enhancing the wisdom of Ayurveda as evidence-based Indian system of medicine.

5th grade students work together in teams to create an ecosystem to support Pacific Northwest pollinators.

BI 101 is an introductory lab science course intended for majors in disciplines other than the biological sciences. This course is designed to help you discover the applications of science to your everyday life, as well as provide elements of critical thinking. This course has four Credit Units that emphasize a variety of topics including ecological principles, biodiversity, and impact of human activities on the environment.

Course Outcomes:
1. Discuss biological community interactions.
2. Explain how changes in human population and/or actions impact natural ecosystems.
3. Describe the movement of energy & nutrients through trophic levels.
4. Recognize the appropriate taxonomic level of an organism based on key characteristics or traits.

Syllabus and lab manual to accompany course using OpenStax Concepts of Biology (https://openstax.org/details/books/concepts-biology).

Course description: Centers on concepts of unity of living organisms including evolution, biochemistry, cell biology (morphology and physiology), genetics and development.

Lab manual begins on p. 11.

This is an introductory lab science course intended for majors in disciplines other than the biological sciences. The topics presented include biological molecules, cellular biology, genetics and inheritance, biotechnology, and evolutionary processes. Additionally, the course is designed to help you discover the applications of science in your everyday life, as well as provide elements of critical thinking.

Course Outcomes:
1. Explain how natural selection drives evolution.
2. Express how changes in the genome can affect the phenotype or traits within a population.
3. Be able to describe the patterns of inheritance.
4. Be able describe selected key cell processes.
5. Distinguish between the groups of biomolecules.

Since we live in an urban environment with many trees, shrubs, and flower plantings this course is designed so that each student will always be able to walk down the street and have some familiarity with their environs. To that end, each student will learn to identify approximately 50-60 trees and shrubs and know them by their common name, scientific name and family, as well as some annuals and perennials commonly used as bedding plants. Students will learn some basic the botanical concepts, which are used in, plant identification, such as botanical structural features used in phylogeny and taxonomy of plants. In addition to this, students will get an overview of the ecological and economic aspects specific to urban botany.

This unit is a sample of a High School Elective Course (Wildlife Management) for students in Saskatchewan. When you have finished this unit, you will have a better understanding of the various birds of Saskatchewan and their ecosystems,   Bird Image - "London , Kensington Gardens - Birds around the Round Pond" by Lewis Clarke is licensed under CC BY-SA 2.0

     Many children’s nursery rhymes have interesting origins such as Here We Go Around the Mulberry Bush which originated in an exercise yard for female prisoners in Wakefield Prison in England or Ring Around the Rosie which refers to the Great Plague of 1665 ending with the line “Ashes, ashes, we all fall down” (supposedly everyone dies).   

A Metabiological Pentateuch

Short Description:
In this bold cycle of five plays, featuring an extensive introduction, George Bernard Shaw examines society’s ills and imagines a solution which takes his audience from the Garden of Eden to as far as thought can reach.

Long Description:
Can modern civilization honestly hope to have competent leaders, given that the complexities of society are too great for any one person to truly grasp? Even back in 1921, George Bernard Shaw thought such expectations were unrealistic. How then can contemporary societies hope to thrive?

For modern civilizations to prosper, Shaw argues that increased longevity is essential. In Back to Methuselah: A Metabiological Pentateuch, Shaw imagines a history in which extreme longevity can be reached through creative evolution, a process motivated by humanity’s creative impulse. Although Shaw rooted his theories in Lamarckian science, which has since fallen out of scientific favor, Shaw’s artistic achievements continue to demand our attention.

Back to Methuselah features an extensive introduction that details Shaw’s ideas and five plays which bring those ideas to life, imagining a new human history, stretching out one idea, one myth, from the Garden of Eden to as far as thought can reach. A metabiological pentateuch, indeed.

Word Count: 112336

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Step outside and discover the diversity of insect life in your neighborhood. Insects are the world’s most diverse group of living things, with over 950,000 identified species and counting. You might think that you’d need to travel to the Amazon to study insects, but they can be found practically everywhere—including right where you happen to be.

This lesson uses centers to reinforce the five senses incorporating backyard science in the wonderful world of nature.

In this presentation, we talk about adaptation and evolution of bacteria. Furthermore, we will discuss how you can work with or against evolution, regarding the treatment of bacteria and biofilms.

In this presentation, we will introduce you to evolution in biofilms and chronic infections. The general principles of evolution are independent of the specific environment, however some conditions related to time and space are faced by bacteria in chronic infections - and this affects evolution