This course is designed to extend the student's knowledge of the basic microeconomic principles that will provide the foundation for their future work in economics and give them insight into how economic models can help us think about important real world phenomena. Topics include supply and demand interaction, utility maximization, profit maximization, elasticity, perfect competition, monopoly power, imperfect competition, and game theory. Upon successful completion of this course, the student will be able to: Explain the standard theory in microeconomics at an intermediate level; Explain and use the basic tools of microeconomic theory, and apply them to help address problems in public policy; Analyze the role of markets in allocating scarce resources; Explain both competitive markets, for which basic models of supply and demand are most appropriate, and markets in which agents act strategically, for which game theory is the more appropriate tool; Synthesize the impact of government intervention in the market; Develop quantitative skills in doing economic cost and consumer analysis using calculus; Compare and contrast arguments concerning business and politics, and make good conjectures regarding the possible solutions; Analyze the economic behavior of individuals and firms, and explore how they respond to changes in the opportunities and constraints that they face and how they interact in markets; Apply basic tools that are used in many fields of economics, including household economics, labor economics, production theory, international economics, natural resource economics, public finance, and capital markets. (Economics 201)

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are.

Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one where service industries that dwarf manufacturing industries in terms of scale and scope, an Internet that pervades life and work, and networks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers.

The authors use the lexicon of international business, and additionally, develop students' knowledge of international contexts with the aim that they may launch, run, and work in any organization that is global in scope (or is wrestling with global competition or other global threats).

International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues.

International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.

This course is designed as a survey course that will expose you to business terminology, concepts, and current business issues, with the intent of helping students develop a viable business vocabulary, foster critical and analytical thinking, and refine business decision-making skills.

Comparative politics is the systematic study and comparison of the world's political systems. The course begins by discussing the factors and categories of analysis that political scientists and important international institutions like the World Bank, NATO, and the United Nations use regularly; it ends by comparing and contrasting governments from five different regions of the world: the Americas, Europe, Africa, Asia, and the Middle East. Upon successful completion of this course, students will be able to: Define the chief characteristics of a nation state; Identify and explain various comparative methodologies used to compare various political systems; Distinguish between unitary, federal, and confederal governmental models; Compare and contrast political cultures in selected countries; Compare and contrast political socialization in selected countries; Describe and explain patterns of representation and participation in selected countries; Compare and contrast the roles and functions of political parties in selected countries; Compare and contrast the role of interest groups in selected countries; Identify and explain governance and policy-making in selected countries; Compare and contrast the role of the executive in selected countries; Compare and contrast the role of the judicial branch in selected countries; Compare and contrast the role of the bureaucracy and the policy process in selected countries; Describe and explain the political economy and development in selected countries; Identify and explain political challenges and changing agendas in selected countries. (Political Science 221)

This course will introduce students to the field of computer science and the fundamentals of computer programming. No prior programming experience is required. Upon successful completion of this course, students will be able to: Demonstrate an understanding of the history of computing as well as fundamental hardware and software concepts; Demonstrate an understanding of the programming life cycle; Explain how the JVM translates Java code into executable code; Demonstrate an understanding of Object-Oriented Programming concepts; Demonstrate an understanding of basic Java concepts by writing simple programs; Demonstrate an understanding of logical and relational operators as well as control structures; Demonstrate proficiency in basic Java I/O techniques by writing small programs. (Computer Science 101; See also: Mathematics 302)

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics.

In this course, the student will first learn about waves and oscillations in extended objects using classical mechanics. The course will then examine the sources and laws that govern static electricity and magnetism. A brief look at electrical measurements and circuits will help establish how electromagnetic effects are observed, measured, and applied. These topics lead to an examination of how Maxwell's equations unify electric and magnetic effects and how the solutions to Maxwell's equations describe electromagnetic radiation, which will serve as the basis for understanding all electromagnetic radiation, from very low frequency radiation emitted by power transmission lines to the most powerful astrophysical gamma rays. The course also investigates optics and launches a brief overview of Einstein's special theory of relativity. A basic knowledge of calculus is assumed. (Physics 102; See also: Biology 110, Chemistry 002, Mechanical Engineering 006)

Accounting can be considered the language of business. If you are learning accounting for the first time, embracing its foundational concepts may be a challenging process. Mastery of accounting primarily rests in your ability to critically think through and synthesize the information as it applies to a given situation. You should approach the learning of accounting the same way you would approach learning a foreign language; It will take time and practice to ensure you remember the concepts. There are a number of sub-disciplines that fall under the umbrella of "accounting,” but in this course, we will be focused on financial accounting.

This survey course can be used by students who are looking to take just one general overview course or by those who want to go on to more advanced study in any of the subfields that comprise the political science discipline, such as American politics, comparative politics, international politics, or political theory. The goal of this course is to introduce the student to the discipline's concepts, terminology, and methods and to explore instances of applied political science through real world examples. Upon successful completion of this course, the student will be able to: Describe and evaluate the concepts of power, legitimacy, and authority; Discuss the origins and developments of the nation-state; Distinguish between traditional and behavioral approaches to the study of politics; Discuss general approaches to the study of politics, such as political philosophy, political systems theory, and political economy; Describe and discuss the political socialization process; Examine the nature of political participation from a comparative perspective; Discuss the nature of public opinion from a comparative perspective; Identify the different types of electoral systems and be able to assess the implications of those systems; Identify the role and functions of political parties; Identify the different types of party systems from a comparative perspective; Describe and evaluate the general principles of presidential and parliamentary political systems; Describe and compare the essential features of at least three governments of Western Europe; Identify and evaluate the principles of authoritarian and totalitarian governments; Discuss the concepts of political development and problems facing developing nations; Discuss and explain the origins and principles of democratic capitalism, democratic socialism, Marxist socialism, national socialism, fascism, and third world ideologies; Describe the origins, development, and principles of international law; Identify and assess the influence of major international organizations; Describe and analyze the causes of international conflict; Analyze current critical issues in international relationships. (Political Science 101)

This course is designed to introduce you to a range of basic sociological principles so that you can develop your own sociological imagination. You will learn about the origins of sociology as a discipline and be introduced to major sociological theories and methods of research. You will also explore such topics as sex and gender, deviance, and racism.

This course covers descriptive statistics, the foundation of statistics, probability and random distributions, and the relationships between various characteristics of data. Upon successful completion of the course, the student will be able to: Define the meaning of descriptive statistics and statistical inference; Distinguish between a population and a sample; Explain the purpose of measures of location, variability, and skewness; Calculate probabilities; Explain the difference between how probabilities are computed for discrete and continuous random variables; Recognize and understand discrete probability distribution functions, in general; Identify confidence intervals for means and proportions; Explain how the central limit theorem applies in inference; Calculate and interpret confidence intervals for one population average and one population proportion; Differentiate between Type I and Type II errors; Conduct and interpret hypothesis tests; Compute regression equations for data; Use regression equations to make predictions; Conduct and interpret ANOVA (Analysis of Variance). (Mathematics 121; See also: Biology 104, Computer Science 106, Economics 104, Psychology 201)

Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

David W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry, to the market with a fresh theme that will be sure to hold student interest: "Chemistry is Everywhere." Introductory Chemistry is intended for a one-semester introductory or preparatory chemistry course. Throughout the chapters, David presents two features that reinforce the theme of the textbook, that chemistry is everywhere.The first is the boxed feature titled, appropriately, “Chemistry is Everywhere”. This feature takes a topic of the chapter and demonstrates how this topic shows up in everyday life. In the introductory chapter, “Chemistry is Everywhere” focuses on the personal hygiene products that students may use every morning: toothpaste, soap, shampoo among others. These products are chemicals, aren’t they? This book explores some of the chemical reactions like the ones that give students clean and healthy teeth, and shiny hair. This feature makes it clear to students that chemistry is, indeed, everywhere, and it will promote student retention in what is sometimes considered an intimidating course.The second boxed feature focuses on chemistry that students likely indulge in every day: eating and drinking. In the “Food and Drink App”, David discusses how the chemistry of the chapter applies to things that students eat and drink every day. Carbonated beverages depend on the behavior of gases, foods contain acids and bases, and everyone actually eats certain rocks. (Yikes!) Cooking, eating, drinking, metabolism – all chemical processes students are involved with all the time. These features allow students to see the things we interact with every day in a new light – as chemistry.Just like many of the one-semester chemistry books you may be used to, each section in David Ball's <="" em=""> starts with one or more Learning Objectives, which list the main points of the section. Each section ends with Key Takeaways, which are reviews of the main points of the section. Each chapter is full of examples to illustrate the key points of the materials, and each example is followed with a similar “Test Yourself” exercise to see if the student understands the concept. Each section ends with its own set of paired exercises to practice the material from that section, and each chapter ends with a section of “Additional Exercises” that are more challenging or require multiple steps or skills to answer.David took the time to treat mathematical problems in Introductory Chemistry one of two ways, either as a conversion-factor problem or as a formula problem. David believes having two basic mathematical approaches (converting and formulas) allows the text to focus on the logic of the approach and not tricks or shortcuts; which speaks to the final point about Introductory Chemistry.You'll notice that David took no shortcuts with the material in this text, his inviting writing style, concise approach, consistent presentation, and interesting pedagogy have given it some of the best peer reviews we've seen at Flat World. So, order a desk copy or dive in now to see for yourself.

In many introductory level courses today, teachers are challenged with the task of fitting in all of the core concepts of the course in a limited period of time. The Introductory Statistics teacher is no stranger to this challenge. To add to the difficulty, many textbooks contain an overabundance of material, which not only results in the need for further streamlining, but also in intimidated students. Shafer and Zhang wrote Introductory Statistics by using their vast teaching experience to present a complete look at introductory statistics topics while keeping in mind a realistic expectation with respect to course duration and students' maturity level.

Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.