Crisis communication is one of the many specialized areas or functions of public relations. This course will specifically focus on the use of crisis communication to protect and defend a company or organization facing a problem or challenge that threatens to harm its brand or reputation. As a sudden and unexpected serious event, a crisis can fall into four categories: acts of God, mechanical problems, human error, and management decision or indecision. You may recall examples of crisis in news media coverage of killer earthquakes and tsunamis, grounded airplanes, stranded cruise ship passengers, and senior government officials or CEOs who are fired or asked to resign following adulterous affairs. If you want to learn to become a professional public relations specialist, it is important to have a basic understanding of the important role public relations has in helping guide a company or organization through a crisis or serious event.
This is the capstone course in the Saylor Customer Service certificate program. The courses included in this program are designed to prepare students for the professional world of customer service. These certificate program courses provide a solid knowledge base in the areas of computer skills, business communications, and best customer service practices.
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
This course describes discrete mathematics, which involves processes that consist of sequences of individual steps (as compared to calculus, which describes processes that change in a continuous manner). The principal topics presented in this course are logic and proof, induction and recursion, discrete probability, and finite state machines. Upon successful completion of this course, the student will be able to: Create compound statements, expressed in mathematical symbols or in English, to determine the truth or falseness of compound statements and to use the rules of inference to prove a conclusion statement from hypothesis statements by applying the rules of propositional and predicate calculus logic; Prove mathematical statements involving numbers by applying various proof methods, which are based on the rules of inference from logic; Prove the validity of sequences and series and the correctness or repeated processes by applying mathematical induction; Define and identify the terms, rules, and properties of set theory and use these as tools to support problem solving and reasoning in applications of logic, functions, number theory, sequences, counting, probability, trees and graphs, and automata; Calculate probabilities and apply counting rules; Solve recursive problems by applying knowledge of recursive sequences; Create graphs and trees to represent and help prove or disprove statements, make decisions or select from alternative choices to calculate probabilities, to document derivation steps, or to solve problems; Construct and analyze finite state automata, formal languages, and regular expressions. (Computer Science 202)
This textbook, Economics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem.
Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students’ economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know.
This books lays the foundation for prospective teachers to learn about various teaching methodologies and covers material typically found in many teacher training programs. Chapters in the text can be assigned either from beginning to end, as with a conventional printed book, or they can be selected in some other sequence to meet the needs of particular students or classes. In general the first half of the book focuses on broader questions and principles taken from psychology per se, and the second half focuses on somewhat more practical issues of teaching. But the division between “theory” and “practice” is only approximate; all parts of the book draw on research, theory, and practical wisdom wherever appropriate. Chapter 2 is about learning theory, and Chapter 3 is about development; but as we point out, these topics overlap with each other as well as with the concerns of daily teaching. Chapter 4 is about several forms of student diversity (what might be called individual differences in another context), and Chapter 5 is about one form of diversity that has become prominent in schools recently—students with disabilities. Chapter 6 is about motivation, a topic that is heavily studied by psychological researchers, but that also poses perennial challenges to classroom teachers.
It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines. Traditionally, the study of algebra is separated into a two parts, elementary algebra and intermediate algebra. This textbook, Elementary Algebra, is the first part, written in a clear and concise manner, making no assumption of prior algebra experience. It carefully guides students from the basics to the more advanced techniques required to be successful in the next course.
In this course, the student will learn the theoretical and practical aspects of algorithms and Data Structures. The student will also learn to implement Data Structures and algorithms in C/C++, analyze those algorithms, and consider both their worst-case complexity and practical efficiency. Upon successful completion of this course, students will be able to: Identify elementary Data Structures using C/C++ programming languages; Analyze the importance and use of Abstract Data Types (ADTs); Design and implement elementary Data Structures such as arrays, trees, Stacks, Queues, and Hash Tables; Explain best, average, and worst-cases of an algorithm using Big-O notation; Describe the differences between the use of sequential and binary search algorithms. (Computer Science 201)
This course promotes clear and effective communication by sharpening critical thinking and writing skills. The first unit is designed to change the way in which students think about writing--as a conversation rather than a solitary act. The second unit focuses on academic writing and explores the PWR-Writing or Power-Writing Method (PWR Pre-Write, Write, Revise). The remaining units will focus on the minutiae of good writing practices, from style to citation methodology. Upon successful completion of this course, the student will be able to: Demonstrate mastery of principles of grammar, usage, mechanics, and sentence structure. Identify the thesis in another individual's essay. Develop a thesis statement, structure it in an introductory paragraph, and support it with the body of the essay. Organize ideas logically within an essay, deploying adequate transitional devices to ensure coherence, flow, and focus. Differentiate between rhetorical strategies and write with an awareness of rhetorical technique and audience. Differentiate between tones and write with an awareness of how tone affects the audience's experience. Demonstrate critical and analytical thinking for reading and writing purposes. Quote, paraphrase, and document the work of others. Write sentences that vary in length and structure. (English 001)
This resource provides description on entrepreneurship development, and elucidates on the strategies of Small Business Management in the 21st Century.
Essentials of Geographic Information Systems integrates key concepts behind the technology with practical concerns and real-world applications. Recognizing that many potential GIS users are nonspecialists or may only need a few maps, this book is designed to be accessible, pragmatic, and concise. Essentials of Geographic Information Systems also illustrates how GIS is used to ask questions, inform choices, and guide policy. From the melting of the polar ice caps to privacy issues associated with mapping, this book provides a gentle, yet substantive, introduction to the use and application of digital maps, mapping, and GIS.
This course will provide the student with an overview of the role that ethical, cultural, religious, and moral principles play in public policy. The course will introduce the student to common themes found in the foundational theories of ethics and morality in politics such as justice, equality, fairness, individual liberty, free enterprise, charity, fundamental human rights, and minimizing harm to others. These themes are integrated into various decision-making models that you will learn about. Students will examine five types of decision frameworks used to make and implement public policy, as well as rationales used to justify inequitable impact and outcomes of policies. Upon successful completion of this course, students will be able to: explain how personal morality and ethics impact the policymaking process; discuss various ethical frameworks used to resolve policy dilemmas; identify statutes, ethical codes, and legal opinions that define the normative parameters of key domestic and international policy issues; assess the impact that public interest groups have on policymaking and execution of policies. (Political Science 401)
This course will examine the main focus that unites existentialists, "existence." Particularly, it will examine the concrete existence of individual human beings. Major figures or study will be, Blaise Pascal, Sóren Kierkegaard, Fyodor Dostoevsky, Friedrich Nietzsche, Martin Heidegger, Jean-Paul Sartre, Simone de Beauvoir, and Albert Camus.
Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees.
Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or Business Law course.
The text is organized to permit instructors to tailor the materials to their particular approach.
The authors take special care to engage students by relating law to everyday events with which they are already familiar with their clear, concise and readable style.
Business Law and the Legal Environment provides students with context and essential concepts across a broad range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, government officials — and to their own lawyers.
In this course, you will cover some of the most basic math applications, like decimals, percents, and even fractions. You will not only learn the theory behind these topics, but also how to apply these concepts to your life. You will learn some basic mathematical properties, such as the reflexive property, associative property, and others. The best part is that you most likely already know them, even if you did not know the proper mathematical terminology.
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.
This survey chemistry course is designed to introduce students to the world of chemistry. In this course, we will study chemistry from the ground up, learning the basics of the atom and its behavior. We will apply this knowledge to understand the chemical properties of matter and the changes and reactions that take place in all types of matter. Upon successful completion of this course, students will be able to: Define the general term 'chemistry.' Distinguish between the physical and chemical properties of matter. Distinguish between mixtures and pure substances. Describe the arrangement of the periodic table. Perform mathematical operations involving significant figures. Convert measurements into scientific notation. Explain the law of conservation of mass, the law of definite composition, and the law of multiple proportions. Summarize the essential points of Dalton's atomic theory. Define the term 'atom.' Describe electron configurations. Draw Lewis structures for molecules. Name ionic and covalent compounds using the rules for nomenclature of inorganic compounds. Explain the relationship between enthalpy change and a reaction's tendency to occur. (Chemistry 101; See also: Biology 105. Mechanical Engineering 004)
The overall goal of the authors with General Chemistry: Principles, Patterns, and Applications was to produce a text that introduces the students to the relevance and excitement of chemistry.Although much of first-year chemistry is taught as a service course, Bruce and Patricia feel there is no reason that the intrinsic excitement and potential of chemistry cannot be the focal point of the text and the course. So, they emphasize the positive aspects of chemistry and its relationship to studentsŐ lives, which requires bringing in applications early and often. In addition, the authors feel that many first year chemistry students have an enthusiasm for biologically and medically relevant topics, so they use an integrated approach in their text that includes explicit discussions of biological and environmental applications of chemistry.
In this course, you will study the relationships between lines and angles. You will learn to calculate how much space an object covers, determine how much space is inside of a three-dimensional object, and other relationships between shapes, objects, and the mathematics that govern them.