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Open Textbook Library

Browse OER Textbooks from the University of Minnesota's Open Textbook Library. These textbooks are authored and peer reviewed by faculty or other accredited subject matter experts. Many of these textbooks are actively used to teach OER based courses at instiutions across the United States. 

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Counter Unmanned Aircraft Systems Technologies and Operations
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Short Description:
Hostile use of Unmanned Aircraft Systems (UAS) technology is on the forefront of DoD defense and offensive planners.Our Counter-UAS (C-UAS) textbook has as its primary mission to educate and train resources who will enter the UAS / C-UAS field and trust it will act as a call to arms for military and DHS planners.

Long Description:
As the quarter-century mark in the 21st Century nears, new aviation-related equipment has come to the forefront, both to help us and to haunt us. (Coutu, 2020) This is particularly the case with unmanned aerial vehicles (UAVs). These vehicles have grown in popularity and accessible to everyone. Of different shapes and sizes, they are widely available for purchase at relatively low prices. They have moved from the backyard recreation status to important tools for the military, intelligence agencies, and corporate organizations. New practical applications such as military equipment and weaponry are announced on a regular basis – globally. (Coutu, 2020) Every country seems to be announcing steps forward in this bludgeoning field.

In our successful 2nd edition of Unmanned Aircraft Systems in the Cyber Domain: Protecting USA’s Advanced Air Assets (Nichols, et al., 2019), the authors addressed three factors influencing UAS phenomena. First, unmanned aircraft technology has seen an economic explosion in production, sales, testing, specialized designs, and friendly / hostile usages of deployed UAS / UAVs / Drones. There is a huge global growing market and entrepreneurs know it. Second, hostile use of UAS is on the forefront of DoD defense and offensive planners. They are especially concerned with SWARM behavior. Movies like “Angel has Fallen,” where drones in a SWARM use facial recognition technology to kill USSS agents protecting POTUS, have built the lore of UAS and brought the problem forefront to DHS. Third, UAS technology was exploding. UAS and Counter- UAS developments in navigation, weapons, surveillance, data transfer, fuel cells, stealth, weight distribution, tactics, GPS / GNSS elements, SCADA protections, privacy invasions, terrorist uses, specialized software, and security protocols has exploded. (Nichols, et al., 2019) Our team has followed / tracked joint ventures between military and corporate entities and specialized labs to build UAS countermeasures.

As authors, we felt compelled to address at least the edge of some of the new C-UAS developments. It was clear that we would be lucky if we could cover a few of – the more interesting and priority technology updates – all in the UNCLASSIFIED and OPEN sphere.

Counter Unmanned Aircraft Systems: Technologies and Operations is the companion textbook to our 2nd edition. The civilian market is interesting and entrepreneurial, but the military and intelligence markets are of concern because the US does NOT lead the pack in C-UAS technologies. China does. China continues to execute its UAS proliferation along the New Silk Road Sea / Land routes (NSRL). It has maintained a 7% growth in military spending each year to support its buildup. (Nichols, et al., 2019) [Chapter 21]. They continue to innovate and have recently improved a solution for UAS flight endurance issues with the development of advanced hydrogen fuel cell. (Nichols, et al., 2019) Reed and Trubetskoy presented a terrifying map of countries in the Middle East with armed drones and their manufacturing origin. Guess who? China. (A.B. Tabriski & Justin, 2018, December)

Our C-UAS textbook has as its primary mission to educate and train resources who will enter the UAS / C-UAS field and trust it will act as a call to arms for military and DHS planners.

Word Count: 106442

ISBN: 978-1-944548-27-8

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Subject:
Applied Science
Engineering
Material Type:
Textbook
Provider:
Kansas State University
Author:
Candice Carter
H.C. Mumm
J.J.C.H. Ryan
J.P. Hood
R. K. Nichols
W.D. Lonstein
Date Added:
02/01/2020
Crawford Automation - A Guided Application of Structured Problem Solving
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Continuous Improvement in Action

Short Description:
This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts. The case is a collaboration between the Conestoga Centre for Supply Chain Innovation and ATS Automation and utilizes the ATS Business Model (ABM) approach to identifying and solving root causes. The case can be used in any Continuous Improvement course or program for either Business or Engineering students.

Long Description:
This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts. The case is a collaboration between the Conestoga Centre for Supply Chain Innovation and ATS Automation and utilizes the ATS Business Model (ABM) approach to identifying and solving root causes. The case can be used in any Continuous Improvement course or program for either Business or Engineering students.

Word Count: 5680

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
Conestoga College
Author:
Kevin Hollis
Laurie Turnbull
Stephen Thomson;
Date Added:
05/05/2023
Creating Online Learning Experiences
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A Brief Guide to Online Courses, from Small and Private to Massive and Open

Short Description:
This book provides an updated look at issues that comprise the online learning experience creation process. As online learning evolves, the lines and distinctions between various classifications of courses has blurred and often vanished. Classic elements of instructional design remain relevant at the same time that newer concepts of learning experience are growing in importance. However, problematic issues new and old still have to be addressed. This handbook explores many of these topics for new and experienced designers alike, whether creating traditional online courses, open learning experiences, or anything in between.

Long Description:
The process of designing online courses often focuses on the methodology of taking certain steps to produce a product (the course). We feel that learning should be an experience more than a place run by a person constrained by specific designs. The goal of this book is to provide an updated look at many of the issues that comprise the online learning experience creation process. As online learning evolves, the lines and distinctions between the various classifications of courses has blurred and often vanished. Learning contexts run the gamut from small to massive, and from closed courses to boundary-less experiences. But how do we create something within this incredibly wide range? Classic elements of instructional design remain relevant at the same time that newer concepts of learning experience are growing in importance. However, problematic issues new and old still have to be addressed. This book aims to be a handbook that explores as many of these issues and concepts as possible for new and experienced designers alike, whether you are creating traditional online courses, open learning experiences, or anything in between. We also desire this book to be an ongoing process. Many issues and contexts were covered, many were not covered in enough depth, and many others were not covered at all. Our desire is that this book will begin a conversation that will add to future editions as more people join the writing team.

Word Count: 44682

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Education
Material Type:
Textbook
Provider:
Mavs Open Press
Author:
Matt Crosslin
Date Added:
06/22/2018
Creating a circular healthcare economy: Sustainable strategies for a circular healthcare
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Our world is the only planet, as far as we know, which harbors life. The number of humans on our planet has grown tremendously in recent centuries. In 1800 one billion humans occupied our earth; on 15 November 2022, this number reached 8 billion.

A result of this growth, the emissions of carbon dioxide (CO2), the primary greenhouse gas emitted by human activities, drastically increased. The increased concentrations of greenhouse gases in our atmosphere foster the long-term increase of our earth’s temperatures, also referred to as global warming.

While the earth’s population grew, so did our mass consumption society. After the Second World War humanity witnessed gigantic global economic development with great technological improvements. Computers, laptops, airplanes, tablets and Internet of Things connected humans all over the world. The hunger for plastics and steel grew as all products had to be manufactured in ever-increasing volumes. As the economy developed, our consumption grew apace.

The healthcare sector has seen the same increase of consumption. The number of patients grew, and so did the number of single-use medical products. As products become more complex and more different materials were combined., recycling became more difficult. Thus, hospitals transformed into waste factories with ever-growing waste streams. The consumption of (disposable) medical devices takes up scarce raw materials and contributes to the growing CO2 emissions.

In this book, Van Straten, Alvino and Horeman present their findings on how to create a sustainable healthcare economy by introducing different circular strategies. In 9 chapters, they present a wide variation of studies as practical cases to show what strategies and actions can be taken in order to implement sustainable strategies for a circular healthcare.

This book was written in line with the courses the authors developed at TU Extension School, the open online education edX platform of Delft University of Technology/TU Delft, a leading university in science and technology, recognized for its world-class research. This book is a manual for everyone who follows the online course ‘Circular strategies for a sustainable healthcare’, but certainly also for everyone who wants to discover more about circular strategies and wants to understand the principles and practices of circular economy and urban mining. This book is suitable for students, researchers, policymakers and practitioners in the fields of healthcare sustainability, management, business and economics.

Subject:
Applied Science
Engineering
Material Type:
Textbook
Provider:
Delft University of Technology
Author:
Bart Van Straten
Letizia Alvino
Tim Horeman
Date Added:
10/02/2023
Creative Clinical Teaching in the Health Professions
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Short Description:
This peer reviewed e-book is a must-read for nurses and other health professionals who strive to teach with creativity and excellence in clinical settings. Each chapter presents current evidence informed educational practice knowledge. Each topic is also presented with text boxes describing ‘Creative Strategies’ that clinical teachers from across Canada have successfully implemented. For those who are interested in background knowledge, the authors provided a comprehensive literature base. And, for those interested mainly in 'what to do,' the text box summaries offer step-by-step directions for creative, challenging activities that both new and experienced instructors can begin using immediately.

Long Description:
About the Book

This peer reviewed e-book is a must-read for nurses and other health professionals who strive to teach with creativity and excellence in clinical settings. Each chapter presents current evidence informed educational practice knowledge. Each topic is also presented with text boxes describing ‘Creative Strategies’ that clinical teachers from across Canada have successfully implemented. For those who are interested in background knowledge, the authors provided a comprehensive literature base. And, for those interested mainly in ‘what to do,’ the text box summaries offer step-by-step directions for creative, challenging activities that both new and experienced instructors can begin using immediately.

The authors also address other issues familiar to clinical teachers. How do the theoretical foundations of teaching apply to clinical learning environments? How does one articulate a personal philosophy of teaching? How can clinical teachers support and socialize students towards becoming competent professionals? How can technology assist clinical instruction? What are the best methods of evaluating student progress in clinical ‘classrooms?’ What can preceptors do to promote student success? By considering these and other concerns, and by providing the kinds of practical strategies that can begin to resolve them, this open educational resource will be invaluable to clinical teachers from a variety of different disciplines and health care settings.

About the Authors

Sherri Melrose, Caroline Park, and Beth Perry teach in the Faculty of Health Disciplines at Athabasca University. Melrose has published widely on educating health professionals, facilitates a graduate course in clinical teaching and is a winner of the Canadian Association of Schools of Nursing Award for Excellence in Nursing Education. Park, currently the Chair of Graduate Programs, has taught in a variety of nurse education settings and leads research projects related to technology enhanced clinical education and mobile learning. Perry is an established author and is the principal investigator of a SSHRC-funded study exploring artistic pedagogical technologies. Perry is also a winner of the Canadian Association of Schools of Nursing Award for Excellence in Nursing Education.

Recommended Citation

Melrose, S., Park, C. & Perry, B. (2015). Creative clinical teaching in the health professions. Retrieved from https://clinicalteaching.pressbooks.com

Word Count: 108788

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Education
Health, Medicine and Nursing
Social Science
Material Type:
Textbook
Provider:
Athabasca University
Author:
Sherri Melrose
Date Added:
08/21/2015
Creative Translation for Real-World Contexts: English ↔ Spanish
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Creative Translation for Real-World Contexts is one of the first translation textbooks designed for Spanish/English speakers at an intermediate-high (B2) level. This book introduces students to the basic ideas of translation while addressing frequent pain points that recur when working bidirectionally. Additionally, a focus is placed on fostering metacognitive skills by encouraging creative translation from real-world environments such as narration, business, advertising, specialized contexts (including inclusive and queer language), and in situations when there are no clear translations available, such as sci-fi and fantasy works. Chapters alternate between Spanish and English as the languages of discussion, thus providing an equitable challenge for native speakers of both languages.

Please let us know if you adopt this book here: https://bgsu.az1.qualtrics.com/jfe/form/SV_2hlHnf1OcdYrkI6

Subject:
Arts and Humanities
Languages
Material Type:
Textbook
Provider:
Bowling Green State University
Author:
Attig
Bowling Green State University
Remy Attig
Date Added:
03/08/2024
Criminal Law
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Criminal Law uses a two-step process to augment learning, called the applied approach. First, after building a strong foundation from scratch, Criminal Law introduces you to crimes and defenses that have been broken down into separate components. It is so much easier to memorize and comprehend the subject matter when it is simplified this way. However, becoming proficient in the law takes more than just memorization. You must be trained to take the laws you have studied and apply them to various fact patterns. Most students are expected to do this automatically, but application must be seen, experienced, and practiced before it comes naturally. Thus the second step of the applied approach is reviewing examples of the application of law to facts after dissecting and analyzing each legal concept. Some of the examples come from cases, and some are purely fictional. All the examples are memorable, even quirky, so they will stick in your mind and be available when you need them the most (like during an exam). After a few chapters, you will notice that you no longer obsess over an explanation that doesn’t completely make sense the first time you read it—you will just skip to the example. The examples clarify the principles for you, lightening the workload significantly.

Subject:
Career and Technical Education
Criminal Justice
General Law
Law
Material Type:
Textbook
Author:
Anonyous
Date Added:
01/01/2012
Criminal Procedure: Undergraduate Edition
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Short Description:
An open textbook for undergraduate Criminal Procedure courses that are typically required of criminal justice majors. The book uses U.S. Supreme Court opinions to illuminate the definition of rights concerning search and seizure, right to counsel, and other aspects of the criminal justice process. This resource seeks to make undergraduates familiar with judicial reasoning as well as the definitions of rights relevant to individuals who are drawn into contact with criminal justice officials.

Long Description:
An open textbook for undergraduate Criminal Procedure courses that are typically required of criminal justice majors. The book uses U.S. Supreme Court opinions to illuminate the definition of rights concerning search and seizure, right to counsel, and other aspects of the criminal justice process. This open textbook seeks to make undergraduates familiar with judicial reasoning as well as the definitions of rights relevant to individuals who are drawn into contact with criminal justice officials. The chapters give significant attention to police procedures and individual rights under the Fourth Amendment related to searches, including those using warrants and the situations in which warrant searches are permissible. The book also covers rights in the context of police interrogation, including Miranda warnings and exceptions to the Miranda rule. In addition, there is coverage of the exclusionary rule, right to counsel, plea bargaining, and trial rights. It concludes with a brief examination of rights related to sentencing. This resource challenges undergraduates to understand the development and changes affecting rights as new decisions are issued by the U.S. Supreme Court.

Word Count: 149693

ISBN: 978-1-62610-120-3

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Career and Technical Education
Criminal Justice
Material Type:
Textbook
Provider:
Michigan State University
Date Added:
12/15/2022
Critical Employment, Ethical, and Legal Scenarios in Human Resource Development
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Short Description:
This book provides mini-cases for HRD and other disciplines to use for engaging students in incident discussions. Exploring ways to solve problems and make decisions about situations that occur at work.

Long Description:
This book is intended to be used as a supplement to courses across various fields of study but has direct correlations with human resource development and workforce development. Instructors in any field of study where students examine the work environment and the treatment of employees will find useful scenarios that can be used to facilitate discussions. The topics in this book and supplemental readings can enrich the conversations around enhancing workplace environments and better worker engagement. Without supportive workers, organizations cannot achieve all goals to the extent desired. Workers may exert the effort required to keep their jobs, but they may not exceed performance requirements because they are experiencing scenarios similar to those in this book and their needs are not being met appropriately.

Leaders and workplace trainers may find this supplement useful when introducing subjects that are perceived to be controversial in the workplace. They can allow employees to discuss these scenarios and provide possible solutions to similar scenarios that are encountered at work. Providing a safe environment to discuss intentional and unintentional situations that arise may improve the work climate and lead to unimaginable solutions. Strengthening communication between workers and leaders can improve team performance and ultimately, organizational success.

Word Count: 12056

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Career and Technical Education
Management
Material Type:
Textbook
Provider:
University of Arkansas
Author:
Claretha Hughes
Date Added:
11/30/2020
Critical Expressivism: Theory and Practice in the Composition Classroom
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Critical Expressivism is an ambitious attempt to re-appropriate intellectual territory that has more often been charted by its detractors than by its proponents. Indeed, as Peter Elbow observes in his contribution to this volume, "As far as I can tell, the term 'expressivist' was coined and used only by people who wanted a word for people they disapproved of and wanted to discredit." The editors and contributors to this collection invite readers to join them in a new conversation, one informed by "a belief that the term expressivism continues to have a vitally important function in our field."

Subject:
Composition and Rhetoric
English Language Arts
Material Type:
Textbook
Provider:
WAC Clearinghouse
Author:
Tara Roeder
Date Added:
11/28/2014
Critical Perspectives on Technology and the Family
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Short Description:
As Information and Communications Technology (ICT) evolve families and the professionals who work with them are best armed with tools that enable their intentional use. This comprehensive text offers a balanced perspective of family life, member development and relationships, and professional use through contemporary research, learning activities and more.

Long Description:
From the perspective of a long time family practitioner, researcher, and educator, and technology innovator, this textbook offers the first comprehensive view of technology in the family for college students, professionals and the public. Each chapter offers content and a complete reference list, learning activities, ideas for critical blog posting and additional readings. The beginning chapters cover foundational information about our societal use of information and communications technology, family theories and ways of understanding families, and how families differ in their use and access to ICT. The main body of the book (chapters 4-10) covers elements of the family from couple relationships and dating apps, to children’s use and impacts on development from early childhood through young adulthood, use by parents and in the parent-child relationship, shared use by family members, and then topics important to family life: work-family balance and health and financial management and technology. The end of the book pivots to look closely at use by family professionals, the competencies needed to integrate technology into practice, and policy as a proactive and systemic avenue for change. End of book material include an additional reading list and recommended web content, social media and thought leaders. The authors lends her ideas on teaching for critical thinking with an overview at the beginning of the book, and classroom assessment ideas (actually short ways to engage learners in critical thinking activities).

Word Count: 139731

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)

Subject:
Social Science
Social Work
Material Type:
Textbook
Provider:
Minnesota Libraries Publishing Project
Author:
Susan K. Walker
Date Added:
11/14/2022
Critical Thinking in Academic Research - Second Edition
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Word Count: 44043

Critical Thinking in Academic Research - 2nd Edition provides examples and easy-to-understand explanations to equip students with the skills to develop research questions, evaluate and choose the right sources, search for information, and understand arguments. This 2nd Edition includes new content based on student feedback as well as additional interactive elements throughout the text.

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Information Science
Material Type:
Textbook
Provider:
Minnesota State Colleges and Universities
Date Added:
05/25/2022
Crop Adaptation and Improvement for Drought-Prone Environments
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Long Description:
This book focuses on three important elements in the development of cereal and legume crops in semi-arid West Africa. The first section illustrates the socioeconomic factors that affect the food system for these crops and contains an overview of crop production and consumption in the region. Then, important inputs that affect system productivity are presented: preferences for new seed varieties, yield response to fertilizer, counterfeit herbicides, climate information, and the way farmers develop expectations about the weather events that shape cropping outcomes. The final chapter of section one is dedicated to understanding urban consumer preferences for processed food products derived from pearl millet. The second section addresses the state of the art of phenotyping and the modeling of crop adaptation to dryland farming systems. Chapters in section two focus on the regional network for phenotyping, high throughput phenotyping in field situations, root architectures, and crop ideotypes. In addition, empirical evidence is presented on root and soil interactions and the effectiveness of unmanned aerial vehicles (UAVs to assess sorghum physiology. Finally, the third section investigates the genetic diversity and improvement of dryland crops. Chapters in this section focus on biodiversity and agricultural system sustainability, orphan crops such as fonio, and the utilization of a regional germplasm collection in the improvement of cowpea, groundnut, pearl millet, and sorghum.

Word Count: 138766

ISBN: 978-1-944548-46-9

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)

Subject:
Agriculture
Applied Science
Career and Technical Education
Environmental Science
Provider:
New Prairie Press
Date Added:
12/23/2022
Crop Genetics
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Short Description:
This book provides an introduction to the genetic concepts of reproductive systems, recombination, mutation, segregation and linkage analysis, inbreeding, quantitative inheritance, fertility regulation, population genetics and polyploidy.

Long Description:
This book provides an introduction to the genetic concepts of reproductive systems, recombination, mutation, segregation and linkage analysis, inbreeding, quantitative inheritance, fertility regulation, population genetics and polyploidy.

Word Count: 61452

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Agriculture
Career and Technical Education
Genetics
Life Science
Material Type:
Textbook
Provider:
Iowa State University
Author:
Arden Campbell
Deborah Muenchrath
Jode Edwards
Kendall Lamkey
Kendra Meade
Laura Merrick
Shui-zhang Fei
Walter Suza
Date Added:
03/09/2023
Crop Improvement
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Short Description:
This book covers basic principles in the genetic improvement of crop plants. Emphasis is on methods of cultivar development in self-pollinating, cross-pollinating and asexually propagating crops. Relevant examples of crop improvement research in Africa are utilized to cover factors affecting cultivar release, multiplication, and distribution of high-quality seed.

Long Description:
This book covers basic principles in the genetic improvement of crop plants. Emphasis is on methods of cultivar development in self-pollinating, cross-pollinating and asexually propagating crops. Relevant examples of crop improvement research in Africa are utilized to cover factors affecting cultivar release, multiplication, and distribution of high-quality seed.

Word Count: 82321

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Agriculture
Career and Technical Education
Material Type:
Textbook
Provider:
Iowa State University
Author:
Anthony A. Mahama
Arti Singh
Asheesh Singh
Jessica Barb
Kendall Lamkey
Shui-Zhang Fei
Teshale Mamo
Walter Suza
Date Added:
06/14/2023
The Crystal Ball Instruction Manual - version 1.1 Volume One: Introduction to Data Science
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CC BY-SA
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A perfect introduction to the exploding field of Data Science for the curious, first-time student. The author brings his trademark conversational tone to the important pillars of the discipline: exploratory data analysis, choices for structuring data, causality, machine learning principles, and introductory Python programming using open-source Jupyter Notebooks. This engaging read will allow any dedicated learner to build the skills necessary to contribute to the Data Science revolution, regardless of background.

Subject:
Applied Science
Information Science
Material Type:
Textbook
Author:
Stephen Davies
Date Added:
11/18/2021
Cultivar Development
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This open textbook places emphasis on the design of a process pipeline for continuous development of new improved cultivars as a means to implement the cycle of crop improvement. Essential topics in New Line Development and New Line Evaluation are addressed, such as choice of parents, creation of progeny, and evaluation and selection of progeny. Students learn to design a process pipeline to produce improved cultivars that meet a specific product target which represents stakeholders’ needs.
Each of the books in the PBEA series comes with a section in its back matter titled "Applied Learning Activities" which includes additional content aligned to each chapter such as handouts and worksheets, csv files, code for statistical analysis in R, and recommended readings.

Subject:
Agriculture
Career and Technical Education
Material Type:
Full Course
Textbook
Provider:
Iowa State University
Author:
Kendall Lamkey
Rita H. Mumm
Walter Suza
Date Added:
10/18/2023
Culturas hispanas a través de la pantalla / Hispanic Cultures Through the Screen
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Short Description:
Este libro de texto busca fomentar el visionado crítico de productos audiovisuales contemporáneos y el reflexionar sobre la representación de las culturas hispanas en webseries y vídeos musicales. This textbook aims to promote critical viewing of contemporary audiovisual products and thinking about the representation of Hispanic cultures in web series and music videos.

Long Description:
Culturas hispanas a través de la pantalla busca fomentar el visionado crítico de productos audiovisuales contemporáneos y el reflexionar sobre la representación de las culturas hispanas en webseries y vídeos musicales. La difusión y la popularidad de estos dos géneros justifican que se les dedique espacio en el currículo junto a otros géneros audiovisuales más consagrados, caso de los cortos y los largometrajes. El libro se ofrece en inglés y en español para que pueda ser utilizado en una amplia variedad de disciplinas académicas. Asimismo, el libro está organizado en unidades didácticas independientes, las cuales presentan diferentes estructuras y temáticas de forma que el profesor/a pueda seleccionar aquellas que mejor se ajusten a los objetivos concretos de su curso. Hispanic Cultures Through the Screen aims to promote critical viewing of contemporary audiovisual products and thinking about the representation of Hispanic cultures in web series and music videos. Increasing popularity of these two genres justify dedicating part of the curriculum to them along with other more established audiovisual genres, such as short and feature films. The book is presented in English and Spanish so that it can be used in a wide variety of courses. Finally, it is organized into separate units (each based on a different audiovisual product) with different themes, structures and length, so that teachers can select those units that interest them the most for a specific course.

Word Count: 52525

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Subject:
Career and Technical Education
English Language Arts
Ethnic Studies
Film and Music Production
Social Science
Sociology
Material Type:
Textbook
Provider:
Bemidji State University
Author:
Ana M. López-Aguilera
Date Added:
10/25/2021
Customer Centric Strategy, 2nd Edition
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Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
eCampusOntario
Author:
Kerri Shields
Date Added:
01/07/2024
Customer Insights
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Second Edition

Short Description:
This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature.

Long Description:
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

Word Count: 42069

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
Western Sydney University
Author:
Dr Aila Khan
Dr Munir Hossain
Dr Sabreena Amin
Jacki Montgomery
Siddharth Jain
Date Added:
03/13/2023