Short Description: Principles of Marketing, 1st Canadian Edition is an overview of …
Short Description: Principles of Marketing, 1st Canadian Edition is an overview of the principles of Marketing, suitable for use in a first-year university-level marketing course. The creation of this book was funded by the inaugural Toronto Metropolitan University Libraries and Ted Rogers School Of Management OER Partnership Grant.
Word Count: 99931
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In this course, you will learn about the marketing process and examine …
In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, ŇWho is the consumer of goods and services?Ó What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer.
Short Description: Principles of Marketing - H5P Edition teaches the experience and …
Short Description: Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.
Word Count: 164627
Included H5P activities: 78
ISBN: 978-1-77420-203-6
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Product Design and Development is a project-based course that covers modern tools …
Product Design and Development is a project-based course that covers modern tools and methods for product design and development. The cornerstone is a project in which teams of management, engineering, and industrial design students conceive, design and prototype a physical product. Class sessions are conducted in workshop mode and employ cases and hands-on exercises to reinforce the key ideas. Topics include identifying customer needs, concept generation, product architecture, industrial design, and design-for-manufacturing.
Imagine delivering targeted advertising content to consumers' mobile devices based on their …
Imagine delivering targeted advertising content to consumers' mobile devices based on their location. Imagine knowing where consumers’ spend the most time on your property. Imagine being able to identify consumers’ within a given location and make purchase suggestions based on their order history. This reading examines current trends in marketing technology focusing on wearables and personal devices, beacons, and proximity marketing in the modern society.
On January 14, 2020, an interview was conducted with Alexandra Miege and …
On January 14, 2020, an interview was conducted with Alexandra Miege and Cammeo Goodyear. The meeting took place at Quaaout Lodge in Chase, BC. The interviewees shared with the case study team their background, experiences, and plans for the lodge, specific to their areas of responsibility and history of employment.
This media literacy unit was designed and piloted with junior English classes …
This media literacy unit was designed and piloted with junior English classes at the start of the school year. Activities can easily be adapted to suit secondary students at various levels. Within the unit, students analyze corporate logos, corporate advertising, movie trailers and stereotypes found in media related to Native American culture. Within the unit, students also learn how to consider the ways in which media appeals to ethos, pathose and logos and how to identify the tone of a piece of media.
The student will have the opportunity to chose an entrepreneur from Nebraska …
The student will have the opportunity to chose an entrepreneur from Nebraska that has a business they can describe to the class. Prepare a slide presentation explaining the details about the business, the entrepreneur and the path to success for this individual.
Service with a smile is today’s banking tagline for the customers who …
Service with a smile is today’s banking tagline for the customers who decide for nothing less. Retail banking is archetypal marketable banking where a customer makes use of nearby branches of generously proportioned commercial banks. The services presented are: providing saving services, verifying accounts, security assets, individual loans, debit and credit cards, etc.Nowadays, banks are looking for substitute ways to bestow with and differentiate along with their varied services. Clienteles, both corporate as well as retail, are no longer excited to get in line in banks, or stay on the telephone, for the most fundamental services. They require and foresee to be competent to handle their financial transactions where and when they wish to.
Social media isa transformedform of traditional method of one way communication. Social …
Social media isa transformedform of traditional method of one way communication. Social media empowers the two way communication between brands and consumers and it enablesthe consumer to make positive as well as negative influence on brand awareness. Many business use social media channels as a marketing tool to promote their products and services to make customers more aware and convince with their brand. The essence of this study is to find out how entrepreneur can seize the moment of using social media networks to hype brand awareness and brand image. Awareness which includes both recall and recognition become the first step for any move toward a successful market strategy. In this paper an attempt is made to know the role of social media on the brand awareness. The finding of the study can be used by the businessman to collective brand awareness through social media.
This course will assist students in developing effective and successful social media …
This course will assist students in developing effective and successful social media marketing campaigns. Students will examine how the choice of social network and social media tools affects the distribution of the message and the audience that is reached. Students will have the opportunity to formulate a social media marketing plan with an appropriate target market using relevant social media channels.
Course Outcomes: 1. Recognize social networks and their properties. 2. Explain why people participate in different types of social networks or social media. 3. Describe the history and development of various social networks. 4. Understand how personal account setting anonymous accounts, false identities, and multiple identities affect the community formation.
Students learn the basics of database modeling and managements as well as …
Students learn the basics of database modeling and managements as well as the analytical techniques and tools used to assess, enhance, and profit from customer-relationship management. The course reviews database technology, organization and planning including technology needs and outsourcing considerations; sampling techniques such as nth selects and frozen files; creating powerful predictor variables such as univariate and cross tabulations, ratios, time series variables, and other measures. The course also covers predicting customer actions by using multiple linear regression and correlation to model response, payment, attrition, churn, and other factors that assist in segmentation. Students also learn how to combine prospect and customer data residing on databases with outside sources of data to drive response models.
2nd EDITION Short Description: New 2023 3rd Edition Now Available. Word Count: …
2nd EDITION
Short Description: New 2023 3rd Edition Now Available.
Word Count: 189260
ISBN: 978-1-990641-27-5
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